Last week in part 1 of Finding Your Niche, Kathi and Michele explained to us why it is so important to find your niche, and today they give us the how. Finding your niche all begins with two things: your passion and your audience’s needs. But what if you don’t know what those two things are? Kathi and Michele explain how to identify your passion (hint: what is it you can’t stop talking about?), and how to know who your audience is and why they need your expertise and experience. Once those things have been identified, Kathi gives us a few questions to ask ourselves:
- What do I have to offer?
- Who’s going to listen?
- What is my niche within the niche?
Links and Resources:
Kathi’ sentence template for helping to put your niche into perspective:
“I can offer ______ to ______ who are ______ about ______because _______.”
Meet Your Hosts
Kathi Lipp
Author, Speaker, Communicator Academy Creator and CEO
Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 17 books including “Clutter Free,” “Overwhelmed,” and “The Husband Project.”
She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”
She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. Her newest adventure, is The Red House where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com
Michele Cushatt
Author, Speaker, Mastermind Coach
As an experiened keynote speaker and emcee, Michele Cushatt’s speaking experience includes Women of Faith, Compassion International, and various retreats, conferences and events held across the country. She has also led radio, video and audio recording projects.
She co-hosted with Michael Hyatt on the popular This Is Your Life podcast. In addition, Michele serves as part of the Dynamic Communicators International leadership team, led by best-selling author and sought-after speaker Ken Davis.
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