Are you creating a book or a program? Do you wonder how you can get someone to buy it? This week, Kathi talks with author and marketing strategist Erin MacPherson about how to define your goals and make a plan to get there.
In this podcast you will learn the three key aspects of your marketing plan:
- The Scoop: What do you want to accomplish?
- The Target: Who is your audience and what do they need?
- The Goal: How do you want people to respond to your content?
Listen in and transform your wishes and wants into “I will” statements. Kathi and Erin share from experience how to create awareness of your product, engage with your audience, and really begin to nurture those you have been called to serve.
Meet Your Hosts
Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com
Erin MacPherson
Head of content and editorial at DigitalMarketer
Erin MacPherson is the Head of content and editorial at DigitalMarketer. She is also an author whose books include Hot Mama: 12 Secrets to a Sizzling Hot Marriage (which she co-authored with Kathi Lipp), The Christian Mama’s Guide series, and Free to Parent. She has been a featured columnist for numerous websites and publications, including MOPS International and MomSense Magazine. Erin and her husband, Cameron, reside in Austin, Texas, with their three children.
188 Finding the Woven Story
Today, Kathi and Michelle give you the secret tool for finding the woven story to create a thread of connection with your audience – the metaphor. The metaphor is a powerful tool that acts as a welcome mat to your story.
187 Next Level Accountability for Your Writing and Your Life
Cheri tells us all about her new favorite productivity tool called Focusmate. It’s an accountability system for all of us who work from home and are social learners. It’s especially valuable for a time like this when most of us are maintaining our social distance but thrive on working together.
186 What Do I Do with All My Old Projects Part 2 with Cheri Gregory
Do you have a hard time knowing where to start or what to gut? Cheri shares the insights that kick-started her office gutting project.
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