Are you creating a book or a program? Do you wonder how you can get someone to buy it? This week, Kathi talks with author and marketing strategist Erin MacPherson about how to define your goals and make a plan to get there.
In this podcast you will learn the three key aspects of your marketing plan:
- The Scoop: What do you want to accomplish?
- The Target: Who is your audience and what do they need?
- The Goal: How do you want people to respond to your content?
Listen in and transform your wishes and wants into “I will” statements. Kathi and Erin share from experience how to create awareness of your product, engage with your audience, and really begin to nurture those you have been called to serve.
Meet Your Hosts
Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com
Erin MacPherson
Head of content and editorial at DigitalMarketer
Erin MacPherson is the Head of content and editorial at DigitalMarketer. She is also an author whose books include Hot Mama: 12 Secrets to a Sizzling Hot Marriage (which she co-authored with Kathi Lipp), The Christian Mama’s Guide series, and Free to Parent. She has been a featured columnist for numerous websites and publications, including MOPS International and MomSense Magazine. Erin and her husband, Cameron, reside in Austin, Texas, with their three children.
182 Keeping the Book Launch Momentum Going Part Two
Anything you’re doing to launch your book needs to include and accomplish one of three things: One, pre-order sales. Two, reviews and three, social media awareness of book title and book cover. You will learn how to do all three today.
181 Preparing for Your Book Launch Part One
Are you preparing to launch your book into the world? Kathi and book launch expert, Anna LeBaron reveal best practices for a successful book launch, starting with the first three tasks to add to your book launch.
180 Launching a Book Without Losing Your Soul: 5 Ways to Find Rest in the Whirlwind
Does your book launch feel a little like being in a whirlwind of to-do’s, emotions and exhaustion?
Kathi Lipp and her angelic co-host Michele Cushatt tell how to avoid being the “Bridezilla” of our book launches and tame our inner tantrums. Michele gives us 5 ways to launch a book without losing your soul becuase it’s absolutely vital to the message God has given you to stay sane.
Podcast: Play in new window | Download