How should authors work with influencers? This is the question that Tonya is asking Kathi to explain in today’s episode. As someone who manages launch teams and not the influencers, Tonya has some questions. Luckily for us, Kathi has some answers!
Listen in and learn:
- What an influencer is.
- Why influencers matter in the context of book launches.
- What traits make someone a good influencer for your book.
Launching a book can be overwhelming, but Kathi and Tonya are here to help ease your anxiety and guide you through the process of getting your book out into the world and into your readers’ hands.
Kathi’s new book, Accidental Homesteader, came out August 29th. Click here to order your very own copy!
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Meet Your Hosts

Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Tonya Kubo
Social Media Strategist
Tonya Kubo is the illustrious and fearless leader of Kathi Lipp’s Clutter Free Academy Facebook group and the Clutter Free for Life membership program. A speaker and writer, Tonya makes her home in the heart of California with her husband, Brian, their two spirited daughters, and one very tolerant cat. Visit her at www.tonyakubo.com.
190 Rethinking Book Launch Parties – 3 Ideas for Your Next Release Part 2
Join Kathi and Michele for Part 2 of “Rethinking Book Launch Parties.” They are joined by Amy Carroll and Cheri Gregory who have recently launched their book, Exhale. The four friends tell you all about their recent 7-minute launches; the fun, the authenticity, and the tips for you to host your own 7-minute book launch.
189 Rethinking Book Launch Parties – 3 Ideas for Your Next Release Part 1
Kathi and her author friends are telling you everything they’ve learned about book launch parties.
Today you will learn about traditional launch parties and a solution that will rock your book launch – in a good way.
188 Finding the Woven Story
Today, Kathi and Michelle give you the secret tool for finding the woven story to create a thread of connection with your audience – the metaphor. The metaphor is a powerful tool that acts as a welcome mat to your story.
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