Do you have a desire to launch a course, program, or workshop? If so, this is the episode for you. Today, Kathi is back with Cheri Gregory, who is an author, speaker, course creator, and podcaster, to discuss more tips to create that course, program, or workshop you believe you’re called to write.
Listen in and learn how to:
- Give your audience what they need, not what you think they need.
- Price pilot programs based on topic and need.
- Repel most and attract only the ones who are a good fit for you.
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Meet Your Hosts

Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Cheri Gregory
Author, podcaster, communicator, coach
Cheri Gregory is the founder of the Sensitive & Strong Community Cafe and co-author of five books, including Overwhelmed and An Abundant Place (both with Kathi Lipp). Cheri mentors HSP* Christian writers and speakers Through her Write Beside You coaching services and mastermind programs.
Episode 155: What I learned about Book Proposals at a Writing at the Red House Retreat
Ready to pursue writing...
154 Turn Your Book into a Ministry
What helps turn your...
Avoiding Burnout: The Surprising Power of Slowing Down
So, what is a motivated writer to do? My humble suggestion? Plan in writing breaks. Take time to dream and to plan ahead. Just as you allow yourself to tap out a first draft without your editing cap on, give yourself a chance to dream without limits.
It’s true, most of the wisdom you see out there stresses the importance of creating a daily writing habit and planning regular writing retreats in order to tackle those larger projects. Most of us are writing in the margins of life, in the midst of working and running our families. So when, exactly, are we supposed to squeeze in time to dream and plan ahead? There are only so many hours in the day, after all!
Here’s the reality, though: Saying you’re too busy writing to stop and dream is like saying you’re too busy driving to stop for gas. Without a vision of where you want to go and a plan for how you’ll get there, your writing will inevitably hit a dead end. Then you’ll have no choice but to stop — and it won’t be on your terms and it will be far more costly. Ask me how I know…
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