443 – Your Guide to Hosting Online Book Studies That Actually Work

In this episode of Writing at the Red House, Kathi Lipp and Tonya Kubo delve into the intricacies of successfully hosting and promoting online book studies. They address common fears, like “What if no one shows up?” and share proven strategies to overcome these challenges.
Listeners will gain valuable insights into the timeline for promoting their studies, learning how better to plan their promotional campaigns. Tonya reveals multifaceted marketing techniques, incorporating email, social media, and personalized communication strategies.
Kathi and Tonya also discuss feedback integration to improve future studies and share how to connect directly with participants. Whether you’re new to hosting online book studies or looking to refine your process, this episode provides practical advice and encourages listeners to start small but dream big.
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Meet Your Hosts

Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Tonya Kubo
Tonya Kubo is the illustrious and fearless leader of Kathi Lipp’s Clutter Free Academy Facebook group and the Clutter Free for Life membership program. A speaker and writer, Tonya makes her home in the heart of California with her husband, Brian, their two spirited daughters, and one very tolerant cat. Visit her at www.tonyakubo.com.
Tonya Kubo is the illustrious and fearless leader of Kathi Lipp’s Clutter Free Academy Facebook group and the Clutter Free for Life membership program. A speaker and writer, Tonya makes her home in the heart of California with her husband, Brian, their two spirited daughters, and one very tolerant cat. Visit her at www.tonyakubo.com.
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