455 – Why Every Author Should Champion Other People’s Books (And How to Do It Right)

Tonya reveals her proven methods for introducing authors to her audience, from Facebook Live streams to strategic social media partnerships. You’ll discover why being a great guest on someone else’s platform often does more for your book than having them on yours, and how to create authentic Q&A sessions that build trust and credibility.
The conversation tackles the tough questions too: How do you maintain healthy boundaries when everyone wants you to promote their work? What do you do when you can’t stomach reading someone’s book but still want to support them? And how do you avoid the trap of transactional relationships in the author community?
What You’ll Learn:
- Specific strategies for introducing authors to your audience
- Why cross-platform collaboration works better than traditional interviews
- How to promote books you haven’t read (ethically and effectively)
- The power of specific compliments over generic praise
- Boundary-setting techniques for generous authors
- How to spot and avoid transactional promotion requests
Links and Resources:
Tonya’s Facebook Group “The Secret to Thriving Online Communities”
Whether you’re a seasoned author or just starting your writing journey, this episode will transform how you think about author community and show you how supporting others ultimately builds your own success.
Kathi’s Favorite Things:
Links and Resources:
Connect with Us:
Tonya Kubo at tonyakubo.com
Kathi Lipp on Instagram: @kathilipp
Learn more at www.writingattheredhouse.com
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Meet Your Hosts

Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Tonya Kubo
Tonya Kubo is the illustrious and fearless leader of Kathi Lipp’s Clutter Free Academy Facebook group and the Clutter Free for Life membership program. A speaker and writer, Tonya makes her home in the heart of California with her husband, Brian, their two spirited daughters, and one very tolerant cat. Visit her at www.tonyakubo.com.
Tonya Kubo is the illustrious and fearless leader of Kathi Lipp’s Clutter Free Academy Facebook group and the Clutter Free for Life membership program. A speaker and writer, Tonya makes her home in the heart of California with her husband, Brian, their two spirited daughters, and one very tolerant cat. Visit her at www.tonyakubo.com.
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