In this episode, Kathi Lipp sits down with Julia Ubbenga, author of “Declutter Your Heart and Your Home,” to discuss a game-changing approach to Instagram content creation. If you’ve ever felt overwhelmed by the constant need to create fresh content for social media, this conversation will transform how you think about Instagram strategy. 

Julia shares her journey from traditional publishing newcomer to Instagram success story, revealing how she launched a book just three months after having her fifth child. Listeners will discover practical strategies for repurposing content effectively, finding research-backed statistics to engage their audience, and approaching Instagram as a creative playground rather than a burdensome obligation. 

Whether you’re struggling with Instagram overwhelm or looking to streamline your content creation process, this episode provides actionable insights that will help you work smarter, not harder, on social media. 

What You’ll Learn: 

• How to repurpose content without appearing repetitive 

• Where to find compelling research and statistics for your niche 

• The optimal timing between creating and posting content 

• Strategic approaches to book launch social media campaigns 

• How to maintain authenticity while maximizing reach 

Promised Links and Resources:  

Declutter Your Heart and Your Home: How a Minimalist Life Yields Maximum Joy

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