Many writers feel overwhelmed by the visual demands of social media marketing. In this practical episode, Kathi Lipp sits down with Tenneil Register, her social media and branding expert, to tackle the challenges writers face when creating visual content for their platforms. 

If you’ve ever felt frustrated by the need to be “on camera” when you just signed up to be a writer, this episode is for you. Tenneil and Kathi share honest insights about overcoming camera discomfort while providing actionable tips for creating compelling visual content that actually tells your story. 

In this episode, you’ll discover: 

• Why visual storytelling matters more than just “showing off” on social media 

• Practical preparation tips for photo shoots (including the three-outfit rule) 

• Lighting techniques that work in your home or outdoors 

• Composition basics like the rule of thirds 

• Helpful apps and editing tools to enhance your photos 

• How to find your comfort zone and build confidence on camera 

• Why the algorithm can actually help you find your right people 

Whether you’re building your author platform or growing your writing business, this episode provides the encouragement and practical strategies you need to create authentic visual content without the overwhelm. 

Coming Next Week: Part two of this visual storytelling series, focusing on video content for social media. 

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