Why Every Writer Needs to Embrace Video (Even If It Feels Scary) 

In this continuation of our social media series, Kathi Lipp and brand manager Tenneil Register tackle the intimidating world of video content creation. If you’re a writer who feels overwhelmed by the thought of being on camera, this episode is designed specifically for you. 

Many writers feel like they signed up to write, not to become movie producers. But here’s the reality: video content is what audiences are consuming, and it’s what social media algorithms prioritize. The good news? You don’t need to be Steven Spielberg to create content that connects. 

In this episode, you’ll discover: 

• Why video matters more than you might think for building your platform 

• The magic number for video length that works for beginners 

• Simple lighting and sound solutions that won’t break the bank 

• How to talk to your camera like you’re chatting with your best friend 

• Why consistency beats viral content every single time 

• Practical editing tools that work for busy writers 

• How to boost your creativity when you’re feeling stuck 

Tenneil shares practical wisdom about focusing on what you want your viewer to feel rather than see, and Kathi opens up about her own journey from video-phobic to consistently posting content. They’ll help you understand that this is challenging for everyone – even those who seem naturally gifted on camera. 

Whether you’re building your author platform, growing your ministry, or simply wanting to connect more authentically with your audience, this episode provides the encouragement and practical steps you need to get started. 

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