466 – Chambray, Chaos, and Choosing a Brand: Kathi & Tenneil’s Real-Life Guide to Authentic Author Branding – Part 1

If the words ‘branding’ and ‘fonts’ make your brain hurt, you’re not alone! In this down-to-earth episode of Writing at the Red House, Kathi Lipp teams up with brand manager Tenille Register to crack open the secrets of authentic author branding—without the overwhelm. Kathi and Tenille share hilarious failures, real-life lessons, and practical advice on picking brand colors and fonts that reflect your unique God-given message, not just what’s trendy or cute (we see you, Pepto-pink checkerboards).
Whether you’re just starting your writing journey or realizing it’s time to refresh your look, you’ll learn the two powerful questions every writer needs to ask before choosing brand colors, why it’s okay if you wear the same shirt for every author photo (hello, chambray!), and what makes a font family work. No design degree required—just a willingness to lean into your story, your faith, and a bit of fun! Plus: discover how your branding can make writing life (and laundry!) a whole lot easier.
Check out the episode for:
– How to balance authenticity and longevity in your author brand
– Tips for picking a color palette that feels like YOU
– Font choices that actually serve your readers (and sanity)
– The mindset shift every multi-tasking writer needs for branding confidence
Tune in and take your next faithful (and practical) step towards a brand that lasts!
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Meet Your Hosts

Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at writingattheredhouse.com

Tenneil Register
Tenneil Register can be found creating, repurposing, decorating, gardening and welcoming guests to their reclaimed barn storefront. She and her husband, Cowboy, established rural roots for their blended family of 7 in their DIY ranch home in Iowa. Connect with her on Instagram for practical ideas to reclaim your home or visit R7Reclaimed.com.
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