Mar 7, 2018 | Events, Speaker Tips
In order to get ready for a workshop I was teaching, I asked speaker friends to share creative ideas for adding value to our events. I got great feedback from them, but something was missing. Suddenly I realized I hadn’t tapped into an important group for the...
Feb 28, 2018 | Blogging, Marketing, Website
By Laura Christianson In my first article in this series on websites, we took a big picture view, looking at five ways to ramp up your website’s “curb appeal” or attractiveness factor. Today, we’re focusing on the Home page, where visitors usually land first. A Home...
Feb 26, 2018 | Blogging, Podcast, Social Media
Almost everything we do as communicators is a partnership, so learning to be a good partner is vital to sharing our message. It’s as important to be a good host to a guest blogger as it is to be a good guest blogger. Join Kathi and Michele as they chat about how...
Feb 22, 2018 | Audience, Criticism, Platform
She hated us. After the workshop Kathi and I co-presented, more than one hundred feedback forms had been turned in on the spot. 97% of the attendees loved our content, loved our takeaways, loved us. Ahhhh … so much fun! A few shared some concerns about whether or not...
Feb 19, 2018 | Author Tips, Podcast, Recommendations
Last week we talked about how to capture illustrations from real life. This week we want to walk you through the process of how to use those illustrations to drive home the main points in our message and turn those illustrations into usable content. We want those...
