Why Negativity Is Inevitable, And What To Do About It

Nov 1, 2017 | Personal Life

Did you know your brain is hardwired to highlight and hold on to negativity? Yep. Fun news, huh? Negativity Bias It’s called negativity bias, and it serves a scientific purpose, by helping us identify potentially harmful situations quickly. It kept your...

Building Up the Bones {How to Write a Book Series}

Oct 26, 2017 | Writing

Crooked Buildings? Have you ever seen a crooked building? I don’t mean the dishonest kind of crooked—I’m talking about a cockeyed building that looks like one strong gust of wind will blow it right over. One of the key reasons a building gets to this point is the...

Why Your Audience Needs an Imperfect Speaker

Oct 24, 2017 | Speaker Tips

Wow. That’s a story I don’t think I’d tell on myself, I thought after reading a confessional passage from Lysa TerKeurst’s book, Am I Messing Up My Kids? The thought popped into my mind unbidden, but once it was there I had to take time to examine it. Lysa, president...

Why Pre-orders Matter and How to Get Them

Oct 19, 2017 | Author Tips, Book Launch

I have a confession. Prior to working in book marketing, I had NEVER pre-ordered a book. Gasp. Sorry to all the authors I loved and followed back then. I didn’t realize the difference it made. Pre-order sales help retailers take notice of your book, signaling them to...