Aug 25, 2017 | Creativity
We’ve all heard that “Deadlines are the enemy of creativity.” Yet we have deadlines, and we want to be creative. How do we walk that particular tight-rope? Not too long ago I needed to pull together a proposal for my High-Tech employer that I knew would be a bit...
Aug 24, 2017 | Book Launch
Authors sell books, and books sell best when they launch well. As a book launch manager, I work with authors at all stages of the process. In my experience, the difference between books that launch well and those that have trouble gaining momentum is the time and...
Aug 17, 2017 | Business, Marketing
My regrets began before the conference even ended. I didn’t take enough pictures! I was so tired today, I’m sure I looked unfriendly. I meant to have lunch with Jane, but never did. By the morning after the conference, my mental list of Things I...
Aug 15, 2017 | Marketing, Social Media
By Angela Bouma Yes, you should absolutely, without a doubt, 100%, brand every single solitary meme, post, and blog image you put on your website and social media feeds. But, but, but… YOU MUST. And here is why. As much as you think your followers know you, and they...