291 How to Create Compelling Stories Part 2 – The Particularities
Best-selling author Susy Flory has learned much about writing compelling stories over the past few years. This week she returns to the podcast, talking with host Kathi Lipp about how to use key moments to bring intangible themes to life. Listen in and learn...
290 How to Create Compelling Stories Part 1 – Getting Started
Have you ever gotten stuck while trying to write the opening scene of your book? Join Kathi Lipp and bestselling author Susy Flory as they discuss how to approach the opening scene of a book. In this episode, you will learn: How to help your reader get into the story....
289 What is a Funnel and Why Do I Need One?
What is a funnel and when do you need one? Listen in as Kathi talks with her favorite guest, Roger Lipp, about taking your readers and listeners on a journey using these five steps: Build awareness through consistent and quality content. Connect with those who are...
288 One Day Challenge March – The One Hour Business Plan Challenge
Are you overwhelmed by the idea of writing down your business plan? Today, Kathi Lipp is joined by the director of Writing at the Red House and the Collective, Cassie Rajewich, to discuss the March business plan challenge. In this episode, Kathi and Cassie discuss:...
287 Your Author Business Plan – How to Build One in an Hour
Are you an author intimidated by the idea of creating a business plan? There are a lot of complicated options out there, but Kathi and Roger Lipp offer a simpler solution for authors! In this episode, they will help you think through: Realistic plans and goals for...
286 Your Author Business Plan – Why You Need One Today
Have you wondered whether you should create a business plan? Today, Kathi Lipp is joined by her husband, Roger Lipp, to discuss why some people don’t have a business plan and the biggest reasons why you need to have one. In this episode, Kathi and Roger explain: The...
285 Creative Content – How to Plan Your Content and Make Life Easy
What kind of content will help your reader move from where they are to where they want to be? In this final episode in their Creative Content series, Kathi Lipp and digital marketing expert Erin MacPherson are here to help us make a plan to create content to excite,...
284 Creative Content – How to Grow Your Audience While Serving Them at the Same Time
Are you trying to create engaging content? Today, Kathi Lipp is back with Erin MacPherson, an author and marketing strategist, to discuss how to create content that grows your audience but also serves them. In this episode, Kathi and Erin talk about: What content does...
283 Creative Content – How to Serve (and Grow) Your Audience: Creating Content that Will Engage and Excite Your Audience
Are you creating a book or a program? Do you wonder how you can get someone to buy it? This week, Kathi talks with author and marketing strategist Erin MacPherson about how to define your goals and make a plan to get there. In this podcast you will learn the three key...
282 One Day Challenge: The Tweak Your Post Challenge
Do you love challenges? Today, Kathi Lipp is joined by Cassie Rajewich, the director of Writing at the Red House, to talk about the upcoming February Challenge: The Tweak Your Post Challenge. Tune into this episode to learn: Everything you need to know about the...
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