Become a Master Curator: Meaningful Content for Your Readers
by Robin O'Neal Smith When you visit a museum and notice a sign with artwork: “From the Collection of….” Somewhere there are many more pieces of art, but a curator selected the specific items they wanted to display. And the other items are stored elsewhere. Just like...
Why Leverage Will Change Your Life
by Greg Hurley I attended Leverage because I want to be the keynote speaker God created me to be. Living in the Bay Area, my calling is to encourage Bay Area Christians to live as God intended, in the areas of calendar, cash and calling. Three areas we all tend to get...
Eps 17 How to Avoid Overwhelmed in your Ministry
In this episode, Leverage Conference coach, writer and speaker Cheri Gregory, joins hosts Kathi Lipp and Michelle Cushatt to offer solutions for the speaker and/or author who feels overwhelmed by the demands of life, family and ministry. You do not want to miss this...
My New Year’s Resolution
Oh, I am no stranger to the New Year’s Resolution, my friend. I know that I made them as a teenager, but the first clear memory I have of making a list was in 1998, in my fourth-floor walk-up in Uji, Japan, where I was serving as a short-term missionary. I was full of...
Eps 16 How To Discover What Your Audience Needs Part 2
In this episode, Michele Cushatt and Kathi Lipp unearth some practicalities when it comes to uncovering ways to know one's speaking audience. In order to honor the audience, a speaker needs to unearth the background, environment, flavor of the surrounding area,...
Know your Target Audience: Why it Matters
As a fledgling speaker, I had much to learn about audience. Not just any audience, MY audience. Who is my target audience? Who are the people that are going to sit in those seats and absorb with keen attention everything I have to say (or write). And hopefully apply...
Episode 15: How To Discover What Your Audience Needs Part 1
In this episode, authors and speakers Michele Cushatt and Kathi Lipp, delve into the world of audience need. One cannot begin to connect with one's readership without first assessing the needs and immediate pain of said readership. Michele provides a comprehensive...
Why Write?
Why write? There are hundreds of reasons I come up with to not write. Here’s a sampling: No one will read this. This isn’t a real job. There are so many writers who are better than I am. I have other things I should probably focus on. It’s all been said before. I...
Episode 14: I Want to Be a Writer, Where on Earth Do I Start
I want to be a writer, where on Earth do I Start? Words hosts Michele Cushatt and Kathi Lipp have been asked countless times. In this episode, we talk with writer and encourager, Glynnis Whitwer. Glynnis is on staff with Proverbs 31 Ministries as the Executive...
How to Go From an Average Blogger to a Self-Published Author
by Rachel Lewis When I quit my writing job to take care of my firstborn daughter, an opportunity suddenly presented itself. I could now write about what I was passionate about, not what was assigned to me. Starting a blog seemed like the natural first step. I had no...
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