Mar 28, 2022 | Audience, Business, Podcast, Social Media, Writing at the Red House
Listen In What is a funnel and when do you need one? Listen in as Kathi talks with her favorite guest, Roger Lipp, about taking your readers and listeners on a journey using these five steps: Build awareness through consistent and quality content. Connect with those...
Mar 14, 2022 | Audience, Business, Platform, Podcast, Profit, Pursuing Your Dreams
Listen In Are you an author intimidated by the idea of creating a business plan? There are a lot of complicated options out there, but Kathi and Roger Lipp offer a simpler solution for authors! In this episode, they will help you think through: Realistic plans and...
Mar 7, 2022 | Audience, Author Tips, Business, Podcast
Listen In Have you wondered whether you should create a business plan? Today, Kathi Lipp is joined by her husband, Roger Lipp, to discuss why some people don’t have a business plan and the biggest reasons why you need to have one. In this episode, Kathi and Roger...
Feb 28, 2022 | Audience, Marketing, Platform, Podcast, Pursuing Your Dreams, Social Media
Listen In What kind of content will help your reader move from where they are to where they want to be? In this final episode in their Creative Content series, Kathi Lipp and digital marketing expert Erin MacPherson are here to help us make a plan to create content to...
Feb 21, 2022 | Audience, Marketing, Platform, Podcast, Social Media, Writing
Listen In Are you trying to create engaging content? Today, Kathi Lipp is back with Erin MacPherson, an author and marketing strategist, to discuss how to create content that grows your audience but also serves them. In this episode, Kathi and Erin talk about: What...
Feb 14, 2022 | Audience, Marketing, Podcast, Writing
Listen In Are you creating a book or a program? Do you wonder how you can get someone to buy it? This week, Kathi talks with author and marketing strategist Erin MacPherson about how to define your goals and make a plan to get there. In this podcast you will learn the...
