Know your Target Audience: Why it Matters

As a fledgling speaker, I had much to learn about audience. Not just any audience, MY audience. Who is my target audience? Who are the people that are going to sit in those seats and absorb with keen attention everything I have to say (or write).   And hopefully apply...

Seekers of Truth: Leading Ourselves Well

Leading others means you have a heart for others to find grace, hope and the strength to grow and bloom. When we examine why we speak, write and lead, it generally boils down to three things. This is what we want everyone who ever hears us speak or reads our words to...

Ten Tips for Writing a Good Memoir

By Susy Flory I have 500 words to tell you everything I know about writing a good memoir. Here goes—these are my Cliff’s Notes learned the hard way over the course of writing eight memoirs (one for me and seven with other people). 1. A good memoir requires GREAT...

Seven Simple Steps to Make the Most of a Booking

When a speaker is given the opportunity to share their ministry with an audience, it is a gift. An event coordinator is entrusting their sheep, time, money and program to the speaker, and the speaker needs to do everything possible to make the most of a booking. Many...

Notice the Need With Your Name on It

As Christian writers and speakers, it’s vital that we monitor our motives and notice the need of our audience. We must regularly ask ourselves: Why do I step up to a microphone in front of an audience to deliver a spoken message? Why do I spend hours at the...