Why You Need to Own Your Website and Blog

Oct 17, 2017 | Blogging, Marketing, Website

By Laura Christianson I clipped on my lapel mic, pressed “Play” on the digital recorder and took a deep breath. “Welcome to How to Create a Dynamite Website.” I noticed a few stragglers slipping in the door with worried looks on their faces. “What’s wrong?” I queried....

How Long Should a Blog Post Be?

Sep 21, 2017 | Blogging

By Laura Christianson A friend approached me at a writers’ conference and lamented: “I’ve attended three workshops on blogging, and each instructor told us something different about how long our blog posts should be. I wish all the blogging coaches would get together...

5 Simple Steps to Creating Blog Posts Your Readers Will Love

Sep 7, 2017 | Blogging

Do you struggle to write blog posts? I do too. Five Key Steps Here are 5 key steps to writing an impactful blog post. I stare at a blank screen a lot less when I follow these 5 steps 1. Brainstorm First, brainstorm ten articles. You’re only writing one article, so why...

When Does a Pre-Author, Pre-Speaker Need a Website and Blog?

Aug 22, 2017 | Blogging

By Laura Christianson I received the following email this week: “I’ve been blogging for about a year, mainly as a hobby and to test my ideas on a small-but-real audience. I’m hoping to publish a book in the next couple of years, and I want to start speaking, too....

Podcast Eps #45 Evergreen Content

Jul 17, 2017 | Blogging, Curation, Podcast, Social Media

Listen In Producing and sharing content that is relevant is critical to your audience. In this episode, hosts and experienced communicators, Kathi Lipp and Michele Cushatt, share how to determine whether your content is evergreen, how to recycle content to best serve...