Aug 20, 2018 | Book Launch, Communicator Academy, Platform, Podcast
Writing a book is such an exciting time in an author’s life but what if you’re a first-time author? How do you launch a book? What if you don’t know anyone famous to help you promote your book? Kathi Lipp and her friend, Cheri Gregory, co-author of...
Apr 5, 2018 | Book Launch, Marketing, Recommendations
Welcome to The Mom Project. For the next few weeks, we’ll be launching my book The Mom Project by hosting several mom friends who have tried it out for themselves. They read the book, completed a project from the book with their kids, and wrote all about it. And these...
Oct 19, 2017 | Author Tips, Book Launch
I have a confession. Prior to working in book marketing, I had NEVER pre-ordered a book. Gasp. Sorry to all the authors I loved and followed back then. I didn’t realize the difference it made. Pre-order sales help retailers take notice of your book, signaling them to...
Sep 22, 2017 | Book Launch, Marketing
Launching your first book (and even subsequent books) is exciting. Something you may or may not anticipate is that launching your book can also be very stressful. I’ve put together some tips from my book launch experiences to help you prepare well for your launch so...
Aug 24, 2017 | Book Launch
Authors sell books, and books sell best when they launch well. As a book launch manager, I work with authors at all stages of the process. In my experience, the difference between books that launch well and those that have trouble gaining momentum is the time and...
Mar 22, 2017 | Book Launch, Marketing, Writing
We talked about all kinds of things related to book launches on the Communicator Academy podcast, didn’t we? But now you’re probably wondering, “Why have a book launch?” Or “How does a book launch work?” Or maybe you’re thinking, “I wrote the book. Let my publisher...
