Mar 15, 2018 | Audience, Platform, Social Media
People are longing for connection. We live in the most connected time in history, but we have more lonely people than ever before. Sometimes, social media loses the social part, and it becomes just another avenue for marketing. And people sense insincerity and will...
Feb 26, 2018 | Blogging, Podcast, Social Media
Almost everything we do as communicators is a partnership, so learning to be a good partner is vital to sharing our message. It’s as important to be a good host to a guest blogger as it is to be a good guest blogger. Join Kathi and Michele as they chat about how...
Oct 3, 2017 | Social Media
Quick test: name as many social media platforms as you can in 10 seconds. And, go! There are literally dozens to choose from in today’s world. Of course, there are a few we hear about often that are most commonly used. Facebook, Pinterest, Twitter, Instagram and...
Sep 1, 2017 | Social Media
Let’s play a game. C’mon! Indulge me, okay? Social media. When you hear these two words, what is your reaction? Do your muscles tense? Are you smiling? Do you scoff? However, you (or your body) responded, social media is a reality you must contend with if you...
Aug 15, 2017 | Marketing, Social Media
By Angela Bouma Yes, you should absolutely, without a doubt, 100%, brand every single solitary meme, post, and blog image you put on your website and social media feeds. But, but, but… YOU MUST. And here is why. As much as you think your followers know you, and they...
Jul 17, 2017 | Blogging, Curation, Podcast, Social Media
Listen In Producing and sharing content that is relevant is critical to your audience. In this episode, hosts and experienced communicators, Kathi Lipp and Michele Cushatt, share how to determine whether your content is evergreen, how to recycle content to best serve...
