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Do you have a manuscript written that is ready to be published? Do you want to self-publish your book but have no idea where to begin?

In today’s podcast, Kathi and literary agent and self-published fiction author Sherri Wilson Johnson talk about all things self-publishing. From covers to which software programs to use, Sherri answers the questions you have to answer to go from a manuscript to a published book.

Listen in and learn:

  • How to be your own publisher and make money on Amazon.
  • Which software programs work best for the design and layout of your book.
  • How to set a budget and invest a major portion of it in designing a cover.
  • How investing in how to become a better writer will help you in the long run.

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Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Writing at the Red House Creator and CEO

Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Sherri Wilson Johnson

Sherri Wilson Johnson

Literary Agent and Fiction Writer

After publishing thirteen of her own books and working on more projects than she can count, Sherri knows the ins and outs–and ups and downs–of publishing. She loves walking authors through the required steps for publishing a book in paperback and ebook.

Transcript

Kathi (00:13.502)

Well, hey friends, welcome to the Writing at the Red House podcast, where we gather at the table to break bread and tell tales with some of our favorite writers and creators who share their wisdom to help us all share our stories. And today I have a wonderful episode with author Sherri Wilson-Johnson. Sherri is not only a literary agent, but she is a fabulous, fabulous fiction author who publishes through KDP, she self-publishes all of her books. And so we’re gonna give you the inside scoop on how to be your own publisher. So please listen to this amazing episode with Sherry.

 

Kathleen Lipp (00:03.734)

Well, Sherry, welcome to the program. I’m so glad you’re here. It feels weird to say that because how long have we worked together?

 

Sherri Wilson Johnson (00:06.508)

Thank you so much. Thank you.

 

Haha, since 2014.

 

Kathleen Lipp (00:13.798)

You are so much better at keeping up on the dates. So it’s been nine years. Okay.

 

Sherri Wilson Johnson (00:17.452)

Yeah, and you know how I know, because a lot of my Kathy passwords have 2014 in them. It’s the year that I started, and that’s how I know. 

 

Kathleen Lipp (00:25.89)

That’s hilarious. What are we gonna do for our 10th anniversary? We’ll have to think on that. Oh, we can party like it’s 1999 and 2024. Well, okay, so I love that we’re talking about the DIY author with you because you have supported me as a traditional publisher for a gazillion years. You work for a traditional agent.

 

Sherri Wilson Johnson (00:30.594)

Oh, you need to fly me out to the Red House so we can party. Exactly, exactly.

 

Sherri Wilson Johnson (00:54.789)

Mm-hmm.

 

Kathleen Lipp (00:55.926)

And you’re a self-published author. It’s like, it’s the craziest thing. It’s such a great, and you’ve seen every side of the publishing industry. Now, let’s just start off with talking about why would you wanna be a DIY author? Why would you wanna self-publish?

 

Sherri Wilson Johnson (00:57.908)

I’m gonna go.

 

Sherri Wilson Johnson (01:04.76)

Yeah, pretty much.

 

Sherri Wilson Johnson (01:11.9)

Well, for me, my first books that were published were done traditionally by a very small house that eventually kind of went belly up and so got my rights back and was like, well, what do I do with these books? And it turned out it was like book one in a historical series and book one in a contemporary series were published. I had the other books in the series written so I got an agent.

 

Kathleen Lipp (01:27.147)

Yeah.

 

Kathleen Lipp (01:36.398)

Mm-hmm.

 

Sherri Wilson Johnson (01:38.728)

And he said, okay, let’s shop these to the houses. Well, nobody wanted them, book one, because they’d been published. Nobody wanted the others because they were sequels. So here I had, you know, five books at least, yeah, five books that I couldn’t do anything with. And…

 

Kathleen Lipp (01:47.355)

Ah.

 

Kathleen Lipp (01:50.904)

Mmm.

 

Kathleen Lipp (01:56.755)

Right.

 

Sherri Wilson Johnson (01:57.98)

Right about that time is when indie publishing started coming about, that it wasn’t considered taboo or whatever. And so I just networked with anybody and everybody that I could to find out what to do and how to go about it, and just put those stories out myself. And then fast forward a little bit of time, I decided to write some more stories, tried to get with a publisher.

 

Kathleen Lipp (02:01.46)

Mm-hmm.

 

Kathleen Lipp (02:04.701)

Yeah.

 

Kathleen Lipp (02:22.007)

Yeah.

 

Sherri Wilson Johnson (02:23.86)

had an agent, tried to do all that, but this particular publisher has a very, very strict formula that after six rejections, I realized I can’t do the formula. Like, I can’t do it. I get these letters back saying, your writing is great, however. And I’m like, ugh. So I ended up just saying, fine, I’m going to publish myself. And so I think,

 

Kathleen Lipp (02:30.985)

Mm-hmm.

 

Kathleen Lipp (02:35.998)

Yeah. Right.

 

Kathleen Lipp (02:41.428)

Yeah.

 

Sherri Wilson Johnson (02:51.392)

For me, I still do aspire to have some traditional contracts, but there is so much fun in writing what you want to write, the way you want to write it, without having to have a secret twin with amnesia and a widower who has 12 babies who are buried in a cave, or whatever, you know what I mean? It’s like, what? Like, you know, and I have to have a dog on the cover. So it’s like, ah, you know.

 

Kathleen Lipp (03:05.777)

Hehehehe

 

Kathleen Lipp (03:14.482)

Yeah, yeah.

 

Sherri Wilson Johnson (03:16.024)

So there’s something that’s fun about that. And then for me, because I am just kind of a DIY person, just having that control is a lot of fun, you know?

 

Kathleen Lipp (03:24.062)

Yeah. And that’s why I think, you know, as long as you can sell them, that’s an important thing. You have to be able to sell them. But as long as you can sell them, there are a lot of advantages to self-publishing. In fact, my team and I are looking at doing some self-published projects because I wanna write things that traditional publishers don’t care about. And can we also talk about the money?

 

Sherri Wilson Johnson (03:31.329)

Mm-hmm.

 

Sherri Wilson Johnson (03:34.835)

Yes.

 

Kathleen Lipp (03:54.406)

The money is better for a self-published author. I mean, not the upfront money. You have to invest to do a self-publish, but you get more per book. When people find out that, you know, I write a book and I make less than $2 every time that book sells, they’re like, do you not have a good agent? I’m like, I have a great agent. I have an amazing agent. But that’s the reality of traditional publishing, right? Okay.

 

Sherri Wilson Johnson (03:59.678)

Yes.

 

Sherri Wilson Johnson (04:03.444)

Right.

 

Sherri Wilson Johnson (04:16.698)

Yes

 

Sherri Wilson Johnson (04:20.484)

Yes, yes, exactly, yeah. And so like when you publish, say on Amazon, your e-books, you get 70% of the royalty. You’re not splitting that with an agent. You’re not, you know, you are the publisher basically. Yeah, and then the paperbacks, I think it might be 60% or something like that, you know. And yeah, you don’t have to split it with anybody, so.

 

Kathleen Lipp (04:34.23)

You’re the publisher. Yeah.

 

Kathleen Lipp (04:39.435)

Yeah.

 

Kathleen Lipp (04:45.314)

Huzzah. Yeah.

 

Sherri Wilson Johnson (04:45.432)

That part is just great, exactly. And you know, another beautiful thing about the self-publishing is that if you happen to later on find a typo or you accidentally put somebody’s hair color the wrong color later in the book, you just go in there to your file and just boop, and then upload the new version. Exactly.

 

Kathleen Lipp (04:58.21)

Yeah.

 

Kathleen Lipp (05:03.102)

You get to tweak it. Or, or like in the case of the Me Project, when I got that first book in my hand and they had spelled my name wrong, you know, that’s an easy fix when you’re self-publishing. Okay, so here’s my question. Oh, I’m just looking at something right now. Okay, this isn’t a side, edit this out guys. I wanna ask what tools or programs do you use to…

 

Sherri Wilson Johnson (05:15.97)

Oh

 

Kathleen Lipp (05:33.15)

I sent you social media. I was copying No, yeah, that was for Tanya. So I apologize. Okay, so let’s get into the nitty gritty of this, my friend. So if you’re going to be a DIY author, which I recommend everybody can be, whether you are doing like a chapter, you can, you don’t have to have a size. Maybe you just have a handbook.

 

Sherri Wilson Johnson (05:33.152)

Hmm. I know. I was like, what is she talking about?

 

Okay.

 

Kathleen Lipp (05:58.622)

or maybe you have a white sheet. You know, there are a million different things that you can self publish. And so, but if we’re gonna kind of keep this in the self publishing so you can be sold on Amazon kind of realm, what tools or programs do you use in order to do it? And you’re doing it yourself, right? I mean.

 

Sherri Wilson Johnson (06:12.544)

Mm-hmm.

 

Sherri Wilson Johnson (06:21.969)

Right, yes.

 

Kathleen Lipp (06:23.058)

Okay, so is there any part of this that you’re farming out or you you’re doing it all and uploading it to KDP? What?

 

Sherri Wilson Johnson (06:30.06)

I do most of it myself because I’m a control freak. Like, literally I am, you know. Um.

 

Kathleen Lipp (06:33.01)

Yeah, okay. Okay, and guys, when we’re talking about KDP, we’re talking about Kindle Direct Publishing. So this is, you know, that’s, but your books are sold both as an E-format and as a hard copy you can get in the mail, correct? Okay.

 

Sherri Wilson Johnson (06:40.768)

Yes.

 

Sherri Wilson Johnson (06:49.236)

Paperback. Yes, yes, and I’m actually starting to think about maybe doing large print because those sell really well. And then now Amazon’s offering hardcover. So you can go, yeah, and so I’m thinking about that. There is a section of the readers who do like that. So thinking about that.

 

Kathleen Lipp (06:57.479)

Okay. Yeah.

 

Kathleen Lipp (07:02.684)

Oh wow.

 

Kathleen Lipp (07:08.978)

Yeah, yeah. Hey, I I’m thinking large print is a beautiful thing these days. So Yeah, so what tools or programs are you using?

 

Sherri Wilson Johnson (07:14.602)

It totally is.

 

Sherri Wilson Johnson (07:19.06)

Well, pretty much for the interior of the book, I always start just with my Word document, as I’m writing and everything. And then I’m on a PC, so I use a program called Atticus, that is basically, Vellum is what people use if they’re on a Mac. Atticus is basically Vellum that is for PC.

 

Kathleen Lipp (07:40.991)

Right, okay.

 

Sherri Wilson Johnson (07:47.552)

and you just upload your Word document and you use certain section breaks in there that lets it know when you have a new chapter. Upload that and boop, there it is. And you go in and you pick what font you want, what size you want the font, and if you need little fancy little scrawly things, you know, before the chapters or anything like that, you can design them the way you want them. And what’s really neat about that is if you’re doing a series and you want them all to look exactly the same, you just copy that one.

 

Kathleen Lipp (07:54.892)

Mmm.

 

Wow.

 

Kathleen Lipp (08:13.07)

Mm-hmm. Nice.

 

Sherri Wilson Johnson (08:17.204)

you know, put your new content in and all that. And then as far as doing the ebook, it’s super easy for Amazon because you can just upload your Word document. You don’t have to do anything fancy. But they also will accept an EPUB file. Used to accept a Moby, but I think they’re not doing Moby files anymore. But for doing that, I use a free program called Calibrate. And…

 

Kathleen Lipp (08:30.251)

Wow.

 

Kathleen Lipp (08:45.998)

Oh.

 

Sherri Wilson Johnson (08:46.564)

C-A-L-I-B-R-E and it formats your ebook for you and does it yes and does it like in minutes like just it’s done so yes so those are those are free Atticus I think I paid a hundred dollars and it was a lifetime I don’t have to pay for it anymore

 

Kathleen Lipp (08:52.502)

That’s amazing.

 

Kathleen Lipp (08:57.566)

It’s so different than it was 10 years ago, isn’t it? It’s crazy different. Okay, keep going.

 

Kathleen Lipp (09:09.032)

Okay.

 

Sherri Wilson Johnson (09:10.424)

And I’ve also been able to use that if I’m doing client books too. It doesn’t have to just be your own books. So yeah, so I do that. And then we’ve also, I’ve done some graphic like devotional type things for people. We’ve used Canva to do that and then you download it as a PDF and upload that. So for the paperback version on Amazon and IngramSpark, which is the other,

 

Kathleen Lipp (09:13.846)

Nice. Oh, that’s great.

 

Kathleen Lipp (09:24.462)

Mm-hmm.

 

Sherri Wilson Johnson (09:40.436)

paperback publisher person or whatever you call them. They do PDF for the print version. And then the ebook file is the epub or Moby. And so I’d use Calibri for that. But they’re super easy to learn. And what’s really neat is you get on YouTube and there are so many tutorials on how to do them, you know, that you can. You can do them because if I learned how to do it, anybody can learn how to do it.

 

Kathleen Lipp (09:42.664)

Right.

 

Kathleen Lipp (09:47.746)

Okay.

 

Kathleen Lipp (10:01.685)

Ah.

 

Kathleen Lipp (10:09.062)

So you’re doing a lot of this almost free. That’s amazing. Okay. So, and how are you designing your covers? Cause you design your own covers and I’ve seen, yeah. And you have series where your covers look like they all go together. So what are you using for your covers?

 

Sherri Wilson Johnson (10:13.008)

Yes.

 

Sherri Wilson Johnson (10:22.54)

I do design my own covers.

 

Sherri Wilson Johnson (10:27.547)

Mm-hmm.

 

Yes. Well, it might be a little unconventional, but I use PicMonkey because I love PicMonkey and it gives me the ability, I can do things in it that I can’t do in Canva. There’s certain things like, because I write romantic suspense, I like the pictures to sometimes have a, you know, that blend two things together or fade something out and you know, whatever.

 

Kathleen Lipp (10:39.1)

Okay.

 

Kathleen Lipp (10:45.751)

Oh, interesting.

 

Sherri Wilson Johnson (10:59.928)

And I just found that I couldn’t quite do it on Canva. So I do it on PicMonkey. A lot of people do use Photoshop. They probably even use InDesign for like maybe even the interior formatting. You know, there’s so many tools out there. Photoshop, I just never have taken the time to learn. And I’m sure if I did, I would, but it’s just like, ugh.

 

Kathleen Lipp (11:03.423)

Right.

 

Kathleen Lipp (11:12.34)

Okay.

 

Kathleen Lipp (11:16.32)

Mm-hmm.

 

Kathleen Lipp (11:22.272)

Yeah.

 

Sherri Wilson Johnson (11:27.693)

I like it because now in PicMonkey, I have my template for the particular series, the fonts that I’ve used and all that, so I can just make a copy of that, change everything, work it in there. So the…

 

Kathleen Lipp (11:39.955)

Right.

 

Kathleen Lipp (11:43.705)

Okay, but are people making covers on Canva?

 

Sherri Wilson Johnson (11:49.876)

Probably so. Amazon provides a template that you can download. You go in there and you put your page count, the size of the book, if it’s going to be white paper or cream paper, because apparently cream paper is thicker than white paper. Who knew? Yeah, and so you put in all your dimensions and everything and then it will give you a template that you can download. And so then you just take that, upload it to Canva.

 

Kathleen Lipp (11:51.71)

Okay.

 

Kathleen Lipp (11:56.071)

Okay.

 

Kathleen Lipp (12:06.056)

Oh, who knew?

 

Kathleen Lipp (12:14.402)

That’s.

 

Sherri Wilson Johnson (12:17.652)

You know, and so if somebody’s doing like something simple, like a devotional that maybe just has a pretty flower on it and then whatever font they want, they could very easily go in and do that in Canva with no problems. Yeah, yeah.

 

Kathleen Lipp (12:23.602)

Right. Yeah.

 

Kathleen Lipp (12:30.85)

That is amazing. Okay. So if the average person who, let’s say the average person like me, okay, so I’m an average person, I have no design abilities. I have no editorial abilities. If you had a budget of like $500, where would you spend that $500?

 

Sherri Wilson Johnson (12:42.464)

Hehehe

 

Sherri Wilson Johnson (12:50.703)

Mm-hmm.

 

Sherri Wilson Johnson (12:59.596)

I would definitely spend it on a good cover. And you can go to Fiverr, you can go to 99 Designs, you can go to Reezy, and they’ve got different ones. You can find a cover designer. Some of them say, we’ll do it for $25. I’m not real sure if I would do, you know, $25 cover. But what’s really neat, especially on Fiverr and 99 Designs, is you can see their rating, you can see how many they’ve done.

 

Kathleen Lipp (13:18.134)

Yeah.

 

Sherri Wilson Johnson (13:28.508)

you can read reviews, you know, and so then you can choose from there and very, very easily you hit the button to request a quote and you can have your details of what you’re wanting to ask for, already typed out, copy, paste, copy, paste, and just hit it and get as many quotes as you want, you know, from people. But definitely I would have a good cover because the cover is what that reader is going to see first and foremost. And for,

 

Kathleen Lipp (13:28.574)

Yeah. Right.

 

Kathleen Lipp (13:42.754)

Mm-hmm.

 

Kathleen Lipp (13:47.235)

Mm-hmm.

 

Kathleen Lipp (13:53.59)

You’re right.

 

Sherri Wilson Johnson (13:58.196)

The DIY person who maybe doesn’t have that design mind, and even for me, I never thought that I did have the design mind, but I’m great at copying things. So go on Amazon, look in your genre, see what is already out there to get an idea of what might be the good, so in other words, if you are having a rom-com,

 

Kathleen Lipp (14:08.752)

Mm-hmm.

 

Okay.

 

Kathleen Lipp (14:16.087)

Mm-hmm.

 

Okay.

 

Sherri Wilson Johnson (14:26.088)

you don’t want the cover to look like a horror flick. You know what I mean? You’re going to want it to match, you know? So, or you don’t want it to have a fantasy effect or anything like that, you know? If it’s a non-fiction book on encouragement, you don’t want it to look like it’s an End Times book. You know what I mean? You want it to fit, you know? And so if you don’t know how to do that, you can go and look at books in the genre.

 

Kathleen Lipp (14:26.36)

Mm-hmm.

 

Yeah, right. Yes.

 

Yeah.

 

Kathleen Lipp (14:43.778)

Right, right, absolutely.

 

Sherri Wilson Johnson (14:52.016)

And then when you reach out to a cover designer, you can say, here are some books that I like the way this cover looks, you know, and then go from there. So, but yeah.

 

Kathleen Lipp (14:57.39)

Mm-hmm. Yeah.

 

Kathleen Lipp (15:03.282)

So you would put what $150 towards the cover design on Fiverr? Do you feel like? Yeah. OK. Yeah.

 

Sherri Wilson Johnson (15:09.412)

Yeah, probably so. Some of them maybe 200, if they’re like the top people. But I would say it’s very worth it because then they’re gonna, and you really don’t want, some people will go ahead and get their cover made before they’ve done their interior. You have to do your interior first because your cover designer needs to know your page count. And you don’t know your page count until you are finished and you have it formatted. So.

 

Kathleen Lipp (15:27.524)

Oh.

 

Kathleen Lipp (15:33.399)

Ah, yes. If you don’t have a friend to meet. Right.

 

And there are YouTube videos about how to do all of that. Okay, you know what? I’m gonna ask you when we’re done here, if you could point us to a couple of tutorials that you’ve used, because I think that would be really, really helpful to people. Okay, so then editing. Now, here’s the thing. People can, you can sell a self-published book without it being edited.

 

Sherri Wilson Johnson (15:39.328)

You know.

 

Sherri Wilson Johnson (15:43.619)

Yes, yes.

 

Sherri Wilson Johnson (15:52.188)

Okay. Yeah, yeah, okay.

 

Kathleen Lipp (16:08.034)

But the problem is people are gonna review that book. And if they get a lot of dings for it not being well edited, they’re gonna take stars off, let’s be clear. So it’s unforgiving. Yeah.

 

Sherri Wilson Johnson (16:10.83)

Oh yeah.

 

Sherri Wilson Johnson (16:19.704)

Oh yes, and they are unforgiving because let me tell you, in one of my books, it was set around a historical Queen Anne home that a guy was renovating. He had gotten it, he had bought it, and it had belonged to his great-great-grandfather. And I went over that book 25 times, had beta readers, had all the things, and I let my computer read to me.

 

Kathleen Lipp (16:42.99)

Mm-hmm, yeah.

 

Sherri Wilson Johnson (16:47.988)

I let word read to me so that I can catch if it says it instead of if or is or, you know, little words. Like one time I had a, the man was wearing a pair of black plants instead of pants. And I wouldn’t have caught it because your eye sees what it thinks it’s supposed to say. But when you let it read, exactly. Well, turned out my Queen Anne home, I had left the E off of Anne.

 

Kathleen Lipp (16:48.482)

Mm-hmm.

 

Kathleen Lipp (16:53.338)

Okay, yeah. Yeah.

 

Kathleen Lipp (17:00.439)

Oh yes, yes.

 

Right. And that word is not misspelled. Yeah.

 

Eee. Oh, I knew that was what’s gonna happen darn it Yeah

 

Sherri Wilson Johnson (17:17.336)

I dictated it, I was dictating it, and because before my hand quit working on me, I hand wrote all my books and then dictated them into my phone, but now I have to type, so it’s really sad. But anyway, but anyway, so one star review, scathing one star review. This might kinda use to good. I mean, just went on and on and I’m like, oh my gosh.

 

Kathleen Lipp (17:26.069)

Oh yeah.

 

Kathleen Lipp (17:35.829)

Uh…

 

Sherri Wilson Johnson (17:40.3)

Of course, I was thankful because then I was able to catch it and go in and correct it, and hopefully there’s not like a bunch of copies out there. But it was like, they’re so unforgiving. But at the same time, you’re going to have mistakes. We’re human. And I mean, even my traditionally published books, some of them came back with errors that the editors made. I’m like, what? Yeah, so.

 

Kathleen Lipp (17:43.2)

Yeah.

 

Kathleen Lipp (17:46.93)

Yeah.

 

Kathleen Lipp (17:50.258)

guess.

 

Kathleen Lipp (17:54.739)

Absolutely.

 

Kathleen Lipp (17:59.15)

Exactly. Yes. Oh my goodness. So, okay. If I have to, this is kind of my last question because I want people to have enough information to go publish dangerously. Go play with it, go figure it out. So if I want to self publish my book.

 

Sherri Wilson Johnson (18:19.921)

Yes.

 

Kathleen Lipp (18:26.266)

And I need to invest my energy in learning a skill, like learning how to do something that’s going to help me. What are some things that you would recommend? Like that I could go and learn and get better at doing this.

 

Sherri Wilson Johnson (18:45.9)

I would say the writing part of it, because if the book’s not good, it doesn’t matter how nice your cover is, it doesn’t matter how nicely it’s formatted or whatever, you know, that part of it is the beginning of it all. I mean, you know, without the story, without whatever the topic is, you know, if it’s not written well, there’s a dozen other books out there or more that are written well, that, you know.

 

Kathleen Lipp (18:50.175)

Mm-hmm. Yes.

 

Kathleen Lipp (18:56.108)

Yeah.

 

Kathleen Lipp (19:03.337)

Yeah.

 

Kathleen Lipp (19:13.018)

Right. Yeah.

 

Sherri Wilson Johnson (19:13.748)

So definitely investing in knowing how to write that type of book, because somebody that’s used to writing non-fiction who says, oh, I have a fiction. Well, you have to know how to write fiction. I mean, you have to, you know, and vice versa, you have to know. So definitely investing your energy in that writing part. But then also, while you’re doing that, I think one of the biggest things is thinking of

 

How are you going to sell it? Like investing in growing your newsletter subscribers. You know, finding out what can I spend in marketing if I’m going to market on Facebook ads or if I’m just gonna blast my social media, whatever. Because you can have a book all day long and if you don’t know what to do with it, then it’s just your book. And I mean, sometimes books are just for you. You had to write it. But if you’re going to go through the trouble,

 

Kathleen Lipp (20:07.637)

Yeah.

 

Sherri Wilson Johnson (20:11.472)

of learning how to publish it, know how you’re gonna sell it. You know, kind of have that in, you know. They don’t sell themselves, that’s for sure. Ha ha ha.

 

Kathleen Lipp (20:15.69)

Yeah, it’s.

 

Right. Yeah. You know, when people tell me I don’t have a platform, so I’m just going to self publish my book It it breaks my heart because I’m like the only thing worse than not getting your book published is Having 500 sitting in your garage And so, you know either way you’re going to need a plan to sell it and that’s what I want Yeah

 

Sherri Wilson Johnson (20:25.673)

Mm-hmm.

 

Sherri Wilson Johnson (20:34.762)

Yes.

 

Sherri Wilson Johnson (20:38.8)

Yeah, you have to. And that organic, you know, growing, growing your following. And like a nonfiction author is different than a fiction author because fiction author, most readers, they wanna know about you. They wanna know about your dog. They wanna know where you live. They wanna know your coffee house. Nonfiction authors, it better, your social media better be built around what you are. Like you with Clutter Free, you know? I mean, they knew that. And then now you’re homesteading stuff, you know.

 

Kathleen Lipp (20:52.106)

Right. Yeah.

 

Kathleen Lipp (21:03.047)

Yeah.

 

Sherri Wilson Johnson (21:06.26)

They know that and they know that’s what they’re gonna get in their book, that, you know, if they buy it. So, mm-hmm, yeah. But it is a whole thing, you know? Ha ha ha.

 

Kathleen Lipp (21:09.635)

Yeah. And you have to deliver on those promises. Yeah, absolutely. Sherry. Yeah, it is a whole thing. Sherry, this has been such a great, I mean, I’ve learned a lot just doing this. And I think we’re in the age of DIY. You know, we’re in the age of being able to do it yourself and tearing down barriers that have been set up traditionally, that sometimes don’t make a lot of sense. And so

 

Sherri Wilson Johnson (21:25.532)

Mm-hmm.

 

Sherri Wilson Johnson (21:33.628)

Yes.

 

Kathleen Lipp (21:37.618)

I hope this really inspires some of our listeners to do the thing. Thanks so much for being here.

 

Sherri Wilson Johnson (21:40.208)

Oh, I do too. I do too. You’re welcome. Thank you.

As an Amazon Associate, I earn from qualifying purchases.

The post 386 The DIY Author with Sherri Wilson Johnson appeared first on Writing at the Red House.

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359 Best Of Series: Why Self-Publish and How to Get Started https://writingattheredhouse.com/2023/07/31/359-best-of-series-why-self-publish-and-how-to-get-started/?utm_source=rss&utm_medium=rss&utm_campaign=359-best-of-series-why-self-publish-and-how-to-get-started Mon, 31 Jul 2023 09:00:06 +0000 https://www.writingattheredhouse.com/?p=17493 The post 359 Best Of Series: Why Self-Publish and How to Get Started appeared first on Writing at the Red House.

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Are you a writer considering self-publishing? Are you an expert who wants to build your business by writing a book?

Whether you have a large audience or are writing for people in your own community, Keri Wyatt Kent knows how to walk you from your dream to the finished product. Keri authored more than ten books using a traditional publisher before making the switch to self-publishing. Now she works as a coach for authors who want to take the DIY approach.

In this week’s episode, you can expect to learn:

  • The difference between a vanity publishing and self-publishing and which you should choose.
  • Reasons that self-publishing may be the right choice for you and your business or ministry.
  • The roles of a publisher and what kind of helpers you will need on your team in order to be successful in creating your book.

So, listen in and soak up the wisdom Keri has for us today!

Sign up here to be notified when new episodes release.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

To share your thoughts

Leave a note in the comment section below.

Share this show on Twitter, Facebook, or Pinterest.

To help out the show

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Subscribe on iTunes or subscribe to our list now and never miss an episode or blog.

Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Communicator Academy Creator and CEO

Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 17 books including “Clutter Free,” “Overwhelmed,” and “The Husband Project.”

She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”

She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. Her newest adventure, is The Red House where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Keri Wyatt Kent

Keri Wyatt Kent

Keri is the founder of A Powerful Story, a collaborative writing, editing and publishing company. She helps people achieve their publishing dreams. She’s the author of 11 books and collaborator or contributor to a dozen others. She and her husband Scot live in Chicago and have two grown children.

The post 359 Best Of Series: Why Self-Publish and How to Get Started appeared first on Writing at the Red House.

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322 How to Get to the End of a Writing Deadline https://writingattheredhouse.com/2022/11/14/322-how-to-get-to-the-end-of-a-writing-deadline/?utm_source=rss&utm_medium=rss&utm_campaign=322-how-to-get-to-the-end-of-a-writing-deadline Mon, 14 Nov 2022 09:00:32 +0000 https://www.writingattheredhouse.com/?p=16303 The post 322 How to Get to the End of a Writing Deadline appeared first on Writing at the Red House.

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Have you ever panicked about meeting a writing deadline? Today Kathi chats with author and recovering “panicker” Mary Carver about how to cope with a looming deadline.

Listen in as Kathi and Mary answer our cries for help with these great ideas:

  • Understand where your pride may be tripping you up.
  • Make your writing more collaborative.
  • Break large projects into small, manageable goals.
  • Get rid of distractions.

Have you fallen into the trap of trying to reach your writing dreams by yourself? Come and find community with other writers in the Writing at the Red House Facebook group. There you will find encouragement and help along your writing journey.

Want to hear more from Mary Carver? Be sure to check out her podcast, The Couch, or pick up her new book, Prayers from the Parking Lot: 50 Short Reflections for Moms on the Go on Amazon!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

 

To share your thoughts

Leave a note in the comment section below.

Share this show on Twitter, Facebook, or Pinterest.

To help out the show

Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one.

Subscribe on Apple Podcasts or subscribe to our list now and never miss an episode or blog.

Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Writing at the Red House Creator and CEO

Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Mary Carver

Mary Carver

Author

Mary Carver is a writer, speaker, and recovering perfectionist. She lives for good books, spicy queso, and television marathons, but she lives because of God’s grace. Mary writes with humor and honesty about giving up on perfect and finding truth in unexpected places on her blog, MaryCarver.com. She is also a regular contributor to incourage.me, MomAdvice.com, and MothersofDaughters.com. Mary and her husband live in Kansas City with their two daughters.

As an Amazon Associate, I earn from qualifying purchases.

The post 322 How to Get to the End of a Writing Deadline appeared first on Writing at the Red House.

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268 Why Self Publish and How to Get Started with Keri Wyatt Kent https://writingattheredhouse.com/2021/11/01/268-why-self-publish-and-how-to-get-started-with-keri-wyatt-kent/?utm_source=rss&utm_medium=rss&utm_campaign=268-why-self-publish-and-how-to-get-started-with-keri-wyatt-kent Mon, 01 Nov 2021 09:00:57 +0000 https://www.writingattheredhouse.com/?p=14640 The post 268 Why Self Publish and How to Get Started with Keri Wyatt Kent appeared first on Writing at the Red House.

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Are you a writer considering self-publishing? Are you an expert who wants to build your business by writing a book? 

Whether you have a large audience or are writing for people in your own community, Keri Wyatt Kent knows how to walk you from your dream to the finished product. Keri authored more than 10 books using a traditional publisher before making the switch to self-publishing. Now she works as a coach for authors who want to take the DIY approach.

In this week’s episode, you can expect to learn:

  • The difference between a vanity publisher and self-publishing and which you should choose.
  • Reasons that self-publishing may be the right choice for you and your business or ministry.
  • The roles of a publisher and what kind of helpers you will need on your team in order to be successful in creating your book.

So, listen in and soak up the wisdom that Keri has for us today!

Keri is also offering a free Advent devotional called The Gift of Christmas Present. Go to her website at www.keriwyattkent.com to learn more and access the devotional.

Want to hear even more about self-publishing and all things writerly? Then join Kathi, Keri, and many other authors at the next West Coast Christian Writers Conference! Sign up for the WCCW newsletter here to get the latest info and links for the flash sale, which will run from November 29-December 3, 2021.

The conference will be held February 17-19, 2022, in-person and online with keynote talks, workshops, pre-conference mentoring groups, small groups, and appointments with agents/editors. Golden Hills Community Church in Brentwood, CA, a spacious church in a suburb of the San Francisco Bay Area, will be hosting. Attendees will find easy access to public transportation and proximity to hotels and restaurants.

Insider scoop: Since the beginning, this conference has always had a friendly, low-key feel together with high-level speakers and teachers. The conference organizers are friends, and when you attend, you become a friend, too.

Exclusive offer to Kathi’s audience: If you are listening to this podcast after the flash sale is over, you can still register and get the flash sale price by using the coupon code “REDHOUSE.” All you have to do is go to the WCCW website, click on the register button, and use this coupon code during registration to get the sale price even after the sale is over!

To share your thoughts

Leave a note in the comment section below.

Share this show on Twitter, Facebook, or Pinterest.

To help out the show

Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

Subscribe on iTunes or subscribe to our list now and never miss an episode or blog.

Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Communicator Academy Creator and CEO

Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 17 books including “Clutter Free,” “Overwhelmed,” and “The Husband Project.”

She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”

She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. Her newest adventure, is The Red House where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Keri Wyatt Kent

Keri Wyatt Kent

Keri is the founder of A Powerful Story, a collaborative writing, editing and publishing company. She helps people achieve their publishing dreams. She’s the author of 11 books and collaborator or contributor to a dozen others. She and her husband Scot live in Chicago and have two grown children.

As an Amazon Associate, I earn from qualifying purchases.

The post 268 Why Self Publish and How to Get Started with Keri Wyatt Kent appeared first on Writing at the Red House.

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143 A New DIY Approach to Publishing with Sarah Beckman Part 2 https://writingattheredhouse.com/2019/06/10/143-a-new-diy-approach-to-publishing-with-sarah-beckman-part-2/?utm_source=rss&utm_medium=rss&utm_campaign=143-a-new-diy-approach-to-publishing-with-sarah-beckman-part-2 Mon, 10 Jun 2019 09:00:05 +0000 https://www.communicatoracademy.com/?p=8327 The post 143 A New DIY Approach to Publishing with Sarah Beckman Part 2 appeared first on Writing at the Red House.

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Welcome back for Part 2 of DIY Publishing 

Kathi and Michele continue the conversation with author and speaker, Sarah Beckman. Sarah shares her experience on costs associated with the hybrid publishing model.  What to consider, the realities, and areas to consider in order to be prepared for the proper launch of a book in the DIY market are discussed today with Kathi, Michele, and Sarah. 

“It’s about knowing what you can and can’t do”, according to Sarah.  Making a plan is an important part of the process. Sarah inspires us  with a realistic talk to equip writers to know your plan, finances, and goals to better succeed in the publishing process. 

In today’s episode, you will know:

  • Ballpark ideas on cost for hybrid publishing. 
  • The importance of a financial plan.  
  • What are the different areas that cost in the process. 

To share your thoughts:

  • Leave a note in the comment section below.
  • Share this show on Twitter, Facebook, or Pinterest.
  • Join our Facebook Group for continued conversation

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes or subscribe to our list now and never miss an episode or blog.

A big Communicator Academy thank you to today’s podcast sponsors, MOPS Speaker Network and Lead Bold Conference. Click their logo to find out more about how they can help you do what you are called to do.

Giveaway

Share in the comments for the opportunity to win a copy of Sarah’s new book, Hope in the Hard Places. 

Meet Our Guest

Sarah Beckman

Sarah Beckman

Speaker and Author

Sarah Beckman inspires people from the stage and on the page. A national speaker and bestselling author of Alongside: A Practical Guide for Loving your Neighbor in their Time of Trial, she’s passionate about helping people navigate the rough patches of
life. Her own health and personal trials coupled with her experience walking alongside those facing all manner of trials, provide her authentic, compelling viewpoint for her books.

In the introduction to her newest book, Hope in the Hard Places, Sarah begins with this: “I’ve lived through my own dark places. And I’ve been privy to more tragic stories than I can ever recount to you.” She brings immediate hope to the reader, letting them know they are not alone and that no one is immune to struggle or adversity. In her books and her speaking, Beckman gets personal as she weaves her own stories reminding readers and listeners that we need someone to walk with us, to point us to truth, and to remind us of God’s goodness.

Sarah has a B.A. in Journalism from the University of Wisconsin and is a seasoned media guest. Her TV appearances include The 700 Club, The Difference, and 100 Huntley Street, and she has recorded over fifty local and national radio programs and podcasts. She blogs at sarahbeckman.org and regularly contributes to many online and print publications.

Sarah thrives when she’s coming alongside others in hard places. She serves at her local church, and volunteers with several domestic and international non-profits. She and her husband Craig have been married for twenty-six years. They live in Albuquerque, NM and have three grown children. Learn more about Sarah here.

Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Communicator Academy Creator and CEO

Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 17 books including “Clutter Free,” “Overwhelmed,” and “The Husband Project.”

She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”

She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. Her newest adventure, is The Red House where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Michele Cushatt

Michele Cushatt

Author, Speaker, Mastermind Coach

As an experiened keynote speaker and emcee, Michele Cushatt’s speaking experience includes Women of Faith, Compassion International, and various retreats, conferences and events held across the country. She has also led radio, video and audio recording projects.

She co-hosted with Michael Hyatt on the popular This Is Your Life podcast. In addition, Michele serves as part of the Dynamic Communicators International leadership team, led by best-selling author and sought-after speaker Ken Davis.

 
Michele coaches multiple large-platform speakers in how to craft and deliver powerful presentations.
 
Michele authored Undone: A Story of Making Peace with an Unexpected Life with Zondervan Publishers and I Am: A 60-Day Journey to Knowing Who You Are Because of Who He Is. Her third book will be launched in Fall of 2019. She launched her first Mastermind group in January 2017 and is currently taking applications for her 2020 Mastermind.
 

As an Amazon Associate, I earn from qualifying purchases.

The post 143 A New DIY Approach to Publishing with Sarah Beckman Part 2 appeared first on Writing at the Red House.

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6 Reasons Authors & Speakers Still Want Publishers https://writingattheredhouse.com/2017/10/10/6-reasons-authors-still-want-traditional-publishers/?utm_source=rss&utm_medium=rss&utm_campaign=6-reasons-authors-still-want-traditional-publishers https://writingattheredhouse.com/2017/10/10/6-reasons-authors-still-want-traditional-publishers/#comments Tue, 10 Oct 2017 10:00:13 +0000 http://www.communicatoracademy.com/?p=6014 In an age when so many authors and speakers are finding success with self-publishing, people are asking more and more, “Why would I want a traditional publisher?” Here are six big reasons. 1. Objective validation To be “chosen” by a publisher means that a group of people who are widely read, and who see dozens […]

The post 6 Reasons Authors & Speakers Still Want Publishers appeared first on Writing at the Red House.

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In an age when so many authors and speakers are finding success with self-publishing, people are asking more and more, “Why would I want a traditional publisher?”

Here are six big reasons.

1. Objective validation
To be “chosen” by a publisher means that a group of people who are widely read, and who see dozens of new projects come across their desks every single week, believe your book has value and will find a reading audience. It means that people who see all kinds of writing—from really bad to really great—believe that yours is somewhere in the ballpark of “really great.”

2. Editing and design
Virtually all writers, including the very best, will find their writing improves and their books are better because they’ve worked with talented editors. Publishers also provide a professional and polished interior and exterior look for their books, in both electronic and paper formats.

3. Expanding your readership
Even though writers usually need to develop a platform, and they must invest considerable work promoting their books, a traditional publisher’s marketing efforts can reach entirely different audiences, often multiplying the author’s reach.

4. Mainstream media
Traditional media is still an important driver of book sales — talk shows, news programs, and reviews in major magazines, newspapers and websites. Not every author can get this kind of publicity, but books published through traditional houses have a much better chance. Most of the mainstream media still chooses not to review or feature self-published works.

5. Partnership and expertise
Authors know that when they work with a publisher, they’re partnering with a company that has years, decades or even centuries of experience choosing, editing, designing, marketing and selling books. Sometimes it’s nice to know you’ve got a partner who knows what they’re doing.

6. Emotional payoff
There is something special about the fulfillment of a lifelong dream. For many people, the dream only feels fully realized when they’re contracted by a traditional publisher.

What are your thoughts? Are you pursuing traditional publishing, self-publishing, or both?


Rachelle Gardner is an agent with Books & Such Literary, looking for authors with long-term publishing potential. She represents Christian fiction and non-fiction, with a particular fondness for strong spiritual memoirs and books that address contemporary issues in Christianity. www.rachellegardner.com

The post 6 Reasons Authors & Speakers Still Want Publishers appeared first on Writing at the Red House.

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Episode #30: A Step by Step Step Guide to Self Publishing with Mary DeMuth https://writingattheredhouse.com/2017/04/03/episode-30-step-step-step-guide-self-publishing-mary-demuth/?utm_source=rss&utm_medium=rss&utm_campaign=episode-30-step-step-step-guide-self-publishing-mary-demuth Mon, 03 Apr 2017 11:05:49 +0000 http://www.communicatoracademy.com/?p=4762 The post Episode #30: A Step by Step Step Guide to Self Publishing with Mary DeMuth appeared first on Writing at the Red House.

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Are you a writer that needs an encouraging shot in the arm? Wisdom from an experienced communicator? Some insight on self-publishing? This episode is for you!

Established and popular author, Mary DeMuth (she has over 30 books!), joins hosts Michele Cushatt and Kathi Lipp as they discuss the steps of self-publishing for the budding author and tackles e-publishing and print on demand. Mary has written self-published books on topics such as publishing, recovery, and abuse. She understands the rigors and beauties of such a task and offers great tools for those contemplating self-publishing and needs to get practical about the process.

Resources Mentioned in This Episode: 

Createspace.com– CreateSpace provides free tools to help you self-publish and distribute your books, DVDs, CDs, and video downloads on-demand on Amazon.com and other online book sellers.

booklaunchmentor.com– Edit and launch your book, find a mentor, and more. If you want to launch your book, this is a great place to start.

www.fiverr.com– Fiverr is a global online marketplace offering tasks and services, beginning at a cost of $5 per job performed, from which it gets its name. The site is primarily used by freelancers who use Fiverr to offer services to customers worldwide.

Meet Our Guest

Mary DeMuth

Mary DeMuth

“I’ve been writing for 25 years–half of them in obscurity. I have mentored many writers during that time, and continue to do so through the Rockwall Christian Writers Group and some of my instructional books. Since then I’ve written over 30 books, translated into five languages. You can see a listing of all my books on Amazon, Barnes and Noble, CBD, Lifeway and Parable.

I currently live in North Texas, serve in my local church alongside my husband, and I’ve had the privilege of speaking around the world in places like Johannesburg, Monaco, Geneva, Munich, Port-au-Prince, Nice and Florence. Although my past story is difficult, my current story leaks adventure.”

Learn more are marydemuth.com.

Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Communicator Academy Creator and CEO

Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 16 books including “Clutter Free,” “The Get Yourself Organized Project,” and “The Husband Project.”

She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”

She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. The podcast as an extension of Communicator Academy is just another way Kathi wants to serve her audience.

Michele Cushatt

Michele Cushatt

Author, Speaker, Mastermind Coach

As an experiened keynote speaker and emcee, Michele Cushatt’s speaking experience includes Women of Faith, Compassion International, and various retreats, conferences and events held across the country. She has also led radio, video and audio recording projects.

She co-hosted with Michael Hyatt on the popular This Is Your Life podcast. In addition, Michele serves as part of the Dynamic Communicators International leadership team, led by best-selling author and sought-after speaker Ken Davis.

Michele coaches multiple large-platform speakers in how to craft and deliver powerful presentations.
Michele authored Undone: A Story of Making Peace with an Unexpected Life with Zondervan Publishers and her second book, I Am: A 60-Day Journey to Knowing Who You Are Because of Who He Is, was released on January 24, 2017. She launched her first Mastermind group in January 2017.

As an Amazon Associate, I earn from qualifying purchases.

The post Episode #30: A Step by Step Step Guide to Self Publishing with Mary DeMuth appeared first on Writing at the Red House.

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Episode #24 To Self-publish or Not to Self-Publish https://writingattheredhouse.com/2017/02/20/episode-24-to-self-publish-or-not-to-self-publish/?utm_source=rss&utm_medium=rss&utm_campaign=episode-24-to-self-publish-or-not-to-self-publish https://writingattheredhouse.com/2017/02/20/episode-24-to-self-publish-or-not-to-self-publish/#comments Mon, 20 Feb 2017 19:00:25 +0000 http://www.communicatoracademy.com/?p=4645 The post Episode #24 To Self-publish or Not to Self-Publish appeared first on Writing at the Red House.

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To Self-publish or Not to Self-Publish? That is the question! Fortunately, for those of us who are contemplating self-publishing, author and mentor, Sherri Johnson addresses the journey that is bringing one’s work to our audience in written form.

Hosts Kathi Lipp and Michele Cushatt share their experiences through the myths, misconceptions, methods, and mayhem of self-publishing. Do not miss this episode rich with encouragement and experience perfect for anyone considering entering the world of self-publishing.

Meet Our Guest

Sherri Johnson

Sherri Johnson

Sherri Wilson Johnson is a novelist, virtual assistant, and speaker. She and her husband live in Georgia with their Chihuahua and love spending time with their adult children and friends. Her favorite pastime is writing, but reading runs a close second. Sherri is the author of five Inspirational novels and several homeschooling resources. She’s been published in 101 Simple Ways to Show Your Husband You Love Him by Kathi Lipp and Open Hearts Family: Connecting with One Another by Jane Seymour as well as several magazines. She loves to encourage others who are both behind and ahead of her in the writing game. https://sherriwilsonjohnson.com

Sherri’s recently self-published books.

    

Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Communicator Academy Creator and CEO

Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 16 books including “Clutter Free,” “The Get Yourself Organized Project,” and “The Husband Project.”

She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”

She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. The podcast as an extension of Communicator Academy is just another way Kathi wants to serve her audience.

Michele Cushatt

Michele Cushatt

Author, Speaker, Mastermind Coach

As an experiened keynote speaker and emcee, Michele Cushatt’s speaking experience includes Women of Faith, Compassion International, and various retreats, conferences and events held across the country. She has also led radio, video and audio recording projects.

She co-hosted with Michael Hyatt on the popular This Is Your Life podcast. In addition, Michele serves as part of the Dynamic Communicators International leadership team, led by best-selling author and sought-after speaker Ken Davis.

Michele coaches multiple large-platform speakers in how to craft and deliver powerful presentations.
Michele authored Undone: A Story of Making Peace with an Unexpected Life with Zondervan Publishers and her second book, I Am: A 60-Day Journey to Knowing Who You Are Because of Who He Is, was released on January 24, 2017. She launched her first Mastermind group in January 2017.

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The post Episode #24 To Self-publish or Not to Self-Publish appeared first on Writing at the Red House.

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How to Go From an Average Blogger to a Self-Published Author https://writingattheredhouse.com/2016/12/06/average-blogger-to-self-published-author/?utm_source=rss&utm_medium=rss&utm_campaign=average-blogger-to-self-published-author Tue, 06 Dec 2016 11:35:43 +0000 http://www.communicatoracademy.com/?p=4104 by Rachel Lewis When I quit my writing job to take care of my firstborn daughter, an opportunity suddenly presented itself. I could now write about what I was passionate about, not what was assigned to me. Starting a blog seemed like the natural first step. I had no training in blogging, no inherent platform, […]

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self-published author

by Rachel Lewis

When I quit my writing job to take care of my firstborn daughter, an opportunity suddenly presented itself. I could now write about what I was passionate about, not what was assigned to me. Starting a blog seemed like the natural first step. I had no training in blogging, no inherent platform, and for a while, no clear focus – but I did have a strong voice. And so for five years, I kept showing up on my blog.

As I learned more about blogging, I heard that it was important to build a following. But I didn’t take the idea of a platform seriously. I figured as long as I wrote well, a publisher would happen upon me, and bam, I’d get a contract. Right?? (So wrong.)

I had a voice. But what I needed was an intentional plan to build a network of people who liked my work, would share my work, and show the powers that be that my voice really was in demand.

Enter Leverage: The Speaker’s Conference.

Finally, I realized my fear and perfectionism were holding me back from focusing on a subscription list and self-publishing my book. It finally sunk in. If I just put in the effort, I could create a gift for my readership that would continue to give back to me. (And, in full disclosure – since I hadn’t put any effort into getting subscribers since switching from Blogspot to self-hosted WordPress AFTER I had already had several posts go viral, I literally had only three subscribers to my new website. And one of those three was me.)

But . . . as our conference mentors said time and again . . .  “Just launch the plane and fix it midair.”

It was time to for me to launch. And my ebook, Living Through Loss: 7 Ways to Survive & Thrive was born.

So now that you know how much of a normal writer I am, be encouraged that no matter at what point you start from or what experience you bring to the table, you have what it takes to self-publish. To help you along the way, here are some tips I wished I would have known from the beginning.

Three tips to help you along the way

1) Good writing is only part of the equation. I used to say, “I’m a great writer and a horrible blogger.” Writing always came naturally to me. What didn’t come easily to me? Understanding webhosting. SEO. Plug-ins. Link ups. Giveaways. Great graphics. Or anything remotely related to technology. Which is why I procrastinated for a long time on publishing my short eBook. Writing it wasn’t hard. It was finding out how to design it, format it, offer it to my readers and deliver it to those who subscribed.

In order to have a successful blog and platform, you need to learn to take care of both. Have excellent content and present it in a way that your audience will see it. Which brings me to my next tip . . .

2) Find yourself a team. While I may have self-published, I assure you I did not publish my eBook by myself. I needed a team to help me fill in the gap between what I knew and what I needed to learn. I knew I could harness other people’s talents where I fell short if I just got creative! I couldn’t afford to hire a marketing team, a publicist or technical support. So here’s what I did:

– I worked for help. I began an internship in which I exchanged 10 hours of work each month for two hours of coaching. Once I was ready to publish my book, I used that coaching time with someone who could show me the technical ropes to getting my book launched.

My mentor taught me how to use MailChimp to make an automated email list, to install and use plug-ins on my blog, and how to create my book in PDF format with a quick and easy link to send to my subscribers. I also used coaching to create and gain feedback on the content I included in my book.

– I networked for help. I cannot say enough about the power of a network. A friend from a mom’s group was launching her online design business, and needed an example of a website to show her clients. She offered to redesign my website for free in exchange for credit on my website as well as a testimonial from me.

Friends from both the Leverage conference and my internship helped me hone my message for my book. Many spread the word on social media once I had launched.

I approached a speaker at a conference on my topic of choice, and from that conversation, we’ve had a great working relationship. He taught me how to use Canva.com to create the PDF of my eBook. In turn, I wrote a guest post for him and helped share his blog.

My computer-savvy husband helped me create an email specifically for my blog, and link up my MailChimp automated service to my web host to my Gmail.

– I looked for help. If there was a free webinar on self-publishing from Michael Hyatt, I took the course. I joined blogging groups on Facebook, where I could ask questions from those who were further along in the process than me. I friended authors on Facebook, and studied what they offered on their blogs.

      3) Trust your voice. You have what it takes. Stop comparing your voice, your message or your platform to others. Sure, you might need help honing or editing your message or delivery. We all are better with a second, third or fourth pair of eyes. BUT – no one else on this whole planet can deliver your message the way you can. There is space for you and space for your book. It’s your job to get it out there.

How self-publishing helped

Self-publishing came at a major learning curve (and more than one mini-breakdown), but I emerged from the process as an author to my very first book . . . with hopefully many more to come.

Having self-published gave my website much more credibility, which is key for not only my readership — but also for anyone in publishing or media who might be interested in sharing my work. It allowed me to change my name on my professional social media page from my blog’s name to, “Rachel Lewis, Author & Speaker.”

Whether it is due to the actual publishing of the book, or due to all the networking and learning that naturally came with it, my writing has since garnered national attention. My social media following went from about 350 followers (and it took me over a year to just get that many!) to well over 800 in a matter of weeks. My subscription rate went from three to more than 100. And I know I’m just getting started.

I believe that if you are serious about your message, and are ready to start attracting a following, self-publishing is an amazing opportunity for you to grow. Just remember, you’re not on this journey alone. No matter what your next step is, there is someone out there willing and able to help you get there. You just need to go find them.

self-published authorThe next Leverage: The Speaker’s Conference is being held in March 2017 in Prescott Arizona. Additional events are being held in 2017 throughout the country. For all the details and to reserve your spot for this life changing event, click here.


self-published authorRachel Lewis is a foster, adoptive and birth mom. When she’s not chauffeuring her kids around, you can find her shopping at Trader Joes, drinking coffee, or writing at The Lewis Note.

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Episode 13: When to Self Publish https://writingattheredhouse.com/2016/12/05/episode-13-when-to-self-publish/?utm_source=rss&utm_medium=rss&utm_campaign=episode-13-when-to-self-publish https://writingattheredhouse.com/2016/12/05/episode-13-when-to-self-publish/#comments Mon, 05 Dec 2016 13:00:49 +0000 http://www.communicatoracademy.com/?p=4113 The post Episode 13: When to Self Publish appeared first on Writing at the Red House.

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In the last decade, the market has been flooded with self-published books. In this episode of Communicator Academy, publishing guru Rachelle Gardner uncovers the secrets behind self-publishing, current market trends, and the strengths of traditional publishing.

She provides six great questions one should ask before diving into the rigors of self-publishing and the rigors therein:

1) Are you motivated by a dream?

2) Have you pursued traditional publishing?

3) Who is your audience?

4) What is your timeline?

5) Do you have the money and resources to invest in the project?

6) Are you a control or collaboration person?

You do not want to miss this fact-filled episode or the wisdom one can glean from it. Rachelle has worked alongside both Kathi Lipp and Michelle Cushatt, the podcast hosts, in their writing endeavors.

Meet Our Guest

Rachelle Gardner

Rachelle Gardner

Rachelle is a literary agent with Books and Such Literary Agency based in California.

She’s been in publishing for 20 years, worked in-house at two publishing companies, and worked directly with authors on hundreds of books. As a freelance editor, she has been hired by individual writers as well as by publishers, including Harper Collins, Simon & Schuster, Random House, and many more. Over the years she has developed expertise in substantive editing, line-editing, book doctoring, and general author coaching.

Rachelle works at the foot of the Rocky Mountains in Colorado. “I never get tired of talking about books and publishing, and working with authors is my dream job.”

Learn more at http://www.rachellegardner.com/

Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Communicator Academy Creator and CEO

Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 16 books including “Clutter Free,” “The Get Yourself Organized Project,” and “The Husband Project.”

She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”

She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. The podcast as an extension of Communicator Academy is just another way Kathi wants to serve her audience.

Michele Cushatt

Michele Cushatt

Author, Speaker, Mastermind Coach

As an experiened keynote speaker and emcee, Michele Cushatt’s speaking experience includes Women of Faith, Compassion International, and various retreats, conferences and events held across the country. She has also led radio, video and audio recording projects.

Since 2014, she’s been the co-host of Michael Hyatt’s popular This Is Your Life podcast.

In addition, Michele serves as part of the Dynamic Communicators International leadership team, led by best-selling author and sought-after speaker Ken Davis.
Michele coaches multiple large-platform speakers in how to craft and deliver powerful presentations.
Michele authored Undone: A Story of Making Peace with an Unexpected Life with Zondervan Publishers.
Her second book, I Am: A 60-Day Journey to Knowing Who You Are Because of Who He Is, will release January 24, 2017. She will also launch her first Mastermind group in January 2017.

The post Episode 13: When to Self Publish appeared first on Writing at the Red House.

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