Creating Your Book Launch Game Plan – July 2020

July 12 – 17, 2020

Creating Your Book Launch Game Plan

You have a book inside you, a message to share with the world. You’ve already started writing it, or maybe your manuscript is in the editing stages. You might be publishing traditionally or self-publishing. You’ve made it this far, but the thought of launching your book intimidates you.

You’re in good hands with Book Launch Expert Anna LeBaron. This week, Anna will cover everything you need to know to build your platform, engage your audience on social media, and map your book launch. Your book is a rocket, and we’re going to create a blueprint to catapult it into the highest possible stratosphere.

 

July 12 – 17, 2020
with Anna LeBaron, Susy Flory, Tonya Kubo
& Kathi Lipp

Prices vary depending on accommodations. Click register below for room type and pricing. Scroll down for the full schedule of this retreat.

Your Writers in Residence

Anna LeBaron

Anna LeBaron

Book launching expert

Anna is an author, book launch expert, and social media strategist who is blazing new trails for the publishing industry.

 

With the help of #the4500, a national network of readers and bloggers, Anna rogue-launched Jen Hatmaker’s For the Love in 2015. Since For the Love, she has employed her enthusiastic and intuitive approach to social media to successfully launch more than 60 other titles from a long list of publishers, as well as her own memoir, The Polygamist’s Daughter (Tyndale, 2017).

 

In addition to For the Love, these titles also catapulted to the New York Times bestseller list: Ruth Wariner’s The Sound of Gravel (Flatiron, 2016) and Jen Hatmaker’s Of Mess and Moxie (Thomas Nelson, 2017),  Bob Goff’s Everybody Always (Thomas Nelson, 2018) Rachel Hollis’ Girl, Wash Your Face (Thomas Nelson, 2018) and Girl, Stop Apologizing (HarperCollins Leadership, 2019), and Gary Sinise’s Grateful American (Thomas Nelson, 2019).
Anna is also a speaker, personal growth activist, and an author coach. She refers to herself and is now affectionately known as the CatHerder in her launch teams — and has the endorsements on LinkedIn to prove it. Anna is a friend to many, mom to five grown children, and Yaya to her first grandchild. She calls the DFW metroplex home.

Susy Flory

Susy Flory

Best Selling Author

Susy is a New York Times bestselling author or co-author of 12 memoirs, She’s written with celebrities, heroes of the faith, athletes, explorers, and the girl (and boy) next door.

Tonya Kubo

Tonya Kubo

Facebook groups expert

Tonya helps Christian communicators leverage the power of social media to build community around the messages of their hearts. She has been building digital communities for brands large and small since 2007 and believes strongly in the power of social media create positive change in the world.  She manages Facebook groups for authors, speakers and entrepreneurs — and she hosts her own FREE Facebook Group, The Secret to Thriving Online Communities, for Christian communicators who want to lead their online communities well. 

Kathi Lipp

Kathi Lipp

Author, Speaker, Podcaster

Kathi is the author of 17 books including best selling The Husband Project and the life changing Clutter Free. She has been named Best of Broadcast three separate times at Focus on the Family.

Kathi will share from her deep knowledge of working with agents and editors to help you position your personal story to connect with audiences.

SCHEDULE & THINGS TO KNOW

Sunday, July 12

4:00-6:00 pm Arrival & Check-in / Meet & Greet

Session 1: Redefining Platform with Anna
Your platform is fuel for your book (rocket ship) that determines the stratosphere in which it will orbit. We will redefine the traditional purpose of platform and build a foundation from which you can release your book to its highest potential.

6:30-8pm Dinner Buffet

8pm Fire Conversations

Monday, July 13

7-8 am Breakfast

8am Devotion and prayer

8:30am – 12pm Writing

12-1pm Lunch

1-2pm Session 2: “Book Launching for Traditionally Published Authors” Anna LeBaron

Launching a book with a traditional publisher means working hard and fast in the months and week preceding your release date. We’ll discuss how to maximize pre-orders, reviews, and exposure of your book title and cover, as well as some tips for keeping momentum after the adrenaline of launch week has faded. (Don’t skip if you’re self-publishing! We’ll cover plenty of tips that will help you, too.)

2:30 -4pm Fearless Feedback

4-5pm Session 3: “Rooted Marketing” Kathi Lipp

What if developing your marketing plan could be as fulfilling as writing your book? In this freeing mini-mastermind, Kathi shares with you the concept of Rooted Marketinga guide to create your marketing and your book at the same time.

You will learn:

  • Why marketing is your most creative endeavor
  • How to love on your readers through the act of marketing
  • Why you will develop fans for life by marketing with love

6-7pm Dinner Buffet

7pm Fire Conversations

Tuesday, July 14

7-8 am Breakfast

8am Devotion and prayer

8:30am-12pm Writing

12-1pm Lunch

1-2pm Session 4: “Book Launching for Self-Published Authors” Anna LeBaron
Self-publishing your book entails playing a long, steady game, focused primarily on the weeks and months post-release. In this session, we’ll cover how you can maximize reviews, increase exposure of your book’s title and cover, and leverage your Amazon ranking. (Don’t skip if you’re publishing traditionally! There’s lots to learn that will benefit a traditional launch.)

2:30-4pm Fearless Feedback

4-6pm Wine Tasting

6-7pm   Dinner

7 pm Fire Conversations

Wednesday, July 15

7-8am Breakfast

8am Devotion and prayer

8:30am-12pm Writing

12-1pm Lunch

1-2pm Session 5: “Social Media Matter” Anna LeBaron
Social media matters because every number of your follower count represents an actual person who may need to hear your message. In this session, we’ll explore why you need an email list and active presence on Facebook, Instagram, and Twitter.

2:30-4pm Fearless Feedback

4-5pm Session 6: “The Secret to a Healthy Book Team” Tonya Kubo

When it comes to launching your book, it takes a village. And your village is your launch team. Big or small, the health of your team can make or break its potential for success. Learn how to give your group the best possible start by developing a healthy community culture that:

  • Establishes your measures of success
  • Helps everyone to see the value they bring to your launch
  • Converts your team into raving fans — even before they see your book!

You will walk away with:

  • An understanding of online community do’s and don’ts
  • A standard set of community guidelines that facilitate deeper connections; AND
  • The confidence needed to leverage your team to promote your book

6-7pm Dinner Buffet

7pm Fire Conversations

Thursday, July 16

7-8am Breakfast

8am Devotion and prayer

8:30am-12pm Writing

12-1pm Lunch

1-2pm Session 7: “Social Media Engagement” Anna LeBaron
It isn’t enough to just have an account on social media platforms. This session will provide practical ways to connect with your audience by increasing engagement, playing nicely with algorithms, and balancing your follower to following ratios.

2:30 -4pm Fearless Feedback

4-5pm Session8: “Memoir Techniques for Book Marketing” Susy Flory

6-7pm Dinner Buffet

7pm Fire Conversations

Friday, July 17

7-8am Breakfast

8-9am Pack Up

9-10:30am Session 9: “Getting the Most from Your Publisher (even if your publisher is yourself…)” Kathi Lipp
In this session, Kathi will share with you the list of what she asks her publisher to provide for every launch. But, even more importantly, the plan she creates for each launch with not only the ask, but the strategy of what she will do with those materials and how to create a win-win-win (for the publisher, for the author and for the reader.)

11am Goodbyes