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Eps #78: 7 Ways to Boost Your Back-of-the-room Product Profits
Events are a great place to make extra profit with items that only you can provide to potential buyers. But what should you sell and what about getting all the merchandise to your events? Last week Michele and Kathi talked about back of room sales for your speaking...
How To Give Event Planners the Information They Need
In order to get ready for a workshop I was teaching, I asked speaker friends to share creative ideas for adding value to our events. I got great feedback from them, but something was missing. Suddenly I realized I hadn't tapped into an important group for the...
Eps: #77 7 Items to Sell in the Back of the Room (Even before you get a book contract)
When you begin speaking, you often get paid in a hug and a mug. This is not the way to pay our bills. Kathi and Michele got creative early in their careers to generate income at their speaking events. And they still use these items to increase their profit at events...
4 Good Reasons for Moving Your Blog Off Your Home Page
Should your blog be the only content on your website’s Home page? Probably not. In this post, website specialist, Laura Christianson, makes a case for moving your blog to an interior page.
Esp: #76 8 Best Practices For Hosting Guest Bloggers
Almost everything we do as communicators is a partnership, so learning to be a good partner is vital to sharing our message. It's as important to be a good host to a guest blogger as it is to be a good guest blogger. Join Kathi and Michele as they chat about how to...
What You Need to Know About Audience Evaluations
She hated us. After the workshop Kathi and I co-presented, more than one hundred feedback forms had been turned in on the spot. 97% of the attendees loved our content, loved our takeaways, loved us. Ahhhh … so much fun! A few shared some concerns about whether or not...
Eps. #75: 3 Steps for Turning Everyday Experiences Into Usable Content
Last week we talked about how to capture illustrations from real life. This week we want to walk you through the process of how to use those illustrations to drive home the main points in our message and turn those illustrations into usable content. We want those...
5 Simple Ways to Break Through Writer’s Block
The blog post is due. The article needs to be written. The speaking event is in a couple of weeks and you’ve got nothing. Zip, nada, zero. Everything is bleak and there’s no hope in the world. Isn’t it amazing how you can have a million ideas all at the same time...
Eps #74: 3 Strategies For Finding Powerful Speaking and Writing Illustrations
Life has a great way of handing us the perfect illustrations for speaking and writing. If we aren't paying attention we can miss the tie in to our own stories. How do we look for material in our everyday lives and in the world do we keep all these great moments in a...
How to Deal with Failure
by Rachelle Gardner As a professional in the publishing industry, I am overwhelmed at the enormity of failing. It has nothing to do with whether or not I am actually succeeding in what I set out to do, but everything to do with how I perceive things. I don’t sell...
Eps #73: 3 Insider Secrets to Responding to Endorsement Requests Part 2
Kathi and Michele meet up to talk endorsements. During this episode they cover 3 secrets to responding to endorsement requests. This can get sticky, especially when all your friends are authors! Kathi shares her tips on putting a cap on how many endorsements to commit...
Eps 72: 3 Insider Secrets to Securing the Endorsements You Need
In this episode, Michele Cushatt and Kathi Lipp get together to discuss how to secure a book endorsement. This can be a touchy subject especially for those of us that have a hard time asking for favors. Who do you ask? What timeline do you give them? Do you send them...
The Communicator’s Dilemma: Can I Let Go of the Outcome?
A communicator’s work can be rewarding and exhausting, fulfilling and demoralizing, full of accolades or the hollow sound of silence. There are times I sit in front of my screen thinking: No one is going to read this. Why write? I recently heard this from my pastor...
Eps #71: The Plusses and Pitfalls of Partnerships Part 2- with Cheri Gregory and Amy Carroll
Join us for the second installment of Kathi Lipp's conversation with invited fellow podcasters, authors and speakers Amy Carroll and Cheri Gregory where they discuss the pluses and pitfalls of partnerships. This week they discuss some of the red flags to...
5 Ways to Add Curb Appeal to Your Website
Curb appeal is important when it comes to your website. That’s because people glance at your site for only two seconds before they decide to explore more or leave. Laura Christianson unveils 5 easy ways to transform your website’s design.