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Why Pre-orders Matter and How to Get Them
I have a confession. Prior to working in book marketing, I had NEVER pre-ordered a book. Gasp. Sorry to all the authors I loved and followed back then. I didn’t realize the difference it made. Pre-order sales help retailers take notice of your book, signaling them to...
Why You Need to Own Your Website and Blog
By Laura Christianson I clipped on my lapel mic, pressed “Play” on the digital recorder and took a deep breath. “Welcome to How to Create a Dynamite Website.” I noticed a few stragglers slipping in the door with worried looks on their faces. “What’s wrong?” I queried....
Eps #58: What to do when your spouse supports your calling but doesn’t understand (or is jealous of) it
Do you feel under-supported or defensive about your speaking or writing ministry by people you love? Does your spouse struggle to understand your ministry or fight envy regarding your ministry? This episode was made for you! Hosts Michele Cushatt and Kathi Lipp...
How to Avoid the 4 Worst Lead Magnet Mistakes
It sounds so simple, doesn't it? Create a fabulous freebie. When someone gives you their email address, you give them your fabulous freebie. Everyone lives happily ever after. Sadly, there are many ways this process can go south. (I know because I've made pretty much...
6 Reasons Authors & Speakers Still Want Publishers
In an age when so many authors and speakers are finding success with self-publishing, people are asking more and more, "Why would I want a traditional publisher?" Here are six big reasons. 1. Objective validation To be "chosen" by a publisher means that a group of...
Eps #57 What Christian Speakers Hear {negative speaking interactions} and How to Handle it Part 2
Are you ever discouraged by the statements and questions you hear from event planners? Are you an event planner that wants to honor the speakers you want to hire? In this episode, speakers and authors Michele Cushatt and Kathi Lipp, candidly approach some of the...
LLC, S-Corp or None of the Above?
A few articles ago, we talked about how to know if your ministry is also a business or not. That’s a great start to know how best to protect yourself from unnecessary audit risk and maximize your potential profits, but there is a lot more to the story. An important...
How to Choose the Best Social Media Platforms for Your Business
Quick test: name as many social media platforms as you can in 10 seconds. And, go! There are literally dozens to choose from in today's world. Of course, there are a few we hear about often that are most commonly used. Facebook, Pinterest, Twitter, Instagram and...
Eps #156 What Speakers Hear {negative speaking interactions} and How to Handle it
Have you ever been crushed by a thoughtless comment? Have you ever gotten your feelings hurt due a negative conversation with an event planner? All speakers face this at one time or another and this is the perfect cure for such an experience. Seasoned speakers, Kathi...
How to End the Dreaded Speaker Fee Discussion
I have to confess. Dealing with the money side of speaking is my least favorite part. Does it make you squirm to anticipate the moment when the event planner asks the dreaded question, “So what’s your fee?” Me too! It’s excruciating for me to talk with event planners...
Discover Deconstruction {How to Write a Book Series}
As a writer, I was recently faced with an epic task—to distill into a single book the life of an astronaut-explorer whose bio not only includes space, but sky, sea, medical school, and the Olympics. Oh, and then there’s the climbing of frozen waterfalls. And...
Eps 155 Do I Really Need a Newsletter
Do you want to serve your readers and audience with a personal touch? Do you want a way to add value to each subscriber without the stress of a blog? A newsletter may be just the thing to enhance your ministry! In this episode, hosts Michele Cushatt and Kathi Lipp...
How to Launch Your Book Without Losing Your Mind
Launching your first book (and even subsequent books) is exciting. Something you may or may not anticipate is that launching your book can also be very stressful. I’ve put together some tips from my book launch experiences to help you prepare well for your launch so...
Communicator Academy | {RESEND} Email was Missing LINKS
Hi Communicators, I just wanted to send a quick email to let you know that the post you received earlier today, {How Long Should a Blog Post Be?}, went out with some links missing in the email version. Our contributor Laura Christianson really put together a fantastic...
How Long Should a Blog Post Be?
By Laura Christianson A friend approached me at a writers’ conference and lamented: “I’ve attended three workshops on blogging, and each instructor told us something different about how long our blog posts should be. I wish all the blogging coaches would get together...