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Episode 470: Don’t Dread the Send: Simplifying Newsletters with Templates and AI

Struggling to find the sweet spot between authentic connection and efficient newsletter creation? In this heartfelt episode, Kathi Lipp welcomes Roger Lipp and Tenneil Register back to the table for a down-to-earth discussion on automating newsletters without losing your personal touch. If you’re feeling overwhelmed by tech, tired of wrestling with templates, or wondering how to turn AI into an ally rather than a robot, you’re not alone! This episode dives deep into the practical systems that make newsletter creation easier—so you can focus on what matters: impacting your readers with your God-given story and voice. Learn how to use welcome sequences and templates (without endless design tweaks), discover why your newsletter’s heart matters more than your open rates, and get inspired to share even your chicken photos (no, really!). Whether you're stuck on subject lines or drowning in dashboard stats, you’ll walk away with new freedom, practical next steps, and a renewed sense of purpose for every send. Tune in and reclaim your writing, your community, and your message—one beautifully imperfect newsletter at a time.

Your Host

Kathi Lipp

Kathi Lipp

Author, Speaker, Writing at the Red House Creator and CEO Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats. Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences. Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at writingattheredhouse.com

About Our Guests

Roger Lipp

Roger Lipp

Productivity and Quality Engineer

Roger Lipp is a productivity and quality engineer who helps teams reach their full potential through practical strategies. He is coauthor of Happy Habits for Every Couple with Kathi Lipp and co-leads communications training for writers.
Tenneil Register

Tenneil Register

R7 Reclaimed

Tenneil Register creates, repurposes, decorates, gardens, and welcomes guests to R7 Reclaimed's storefront. She and her husband, Cowboy, reside in Iowa and operate a DIY ranch home and family business. Connect with Tenneil on Instagram or at R7Reclaimed.com.

Resources Mentioned

  • Claude AI (Anthropic)

    Official page for Anthropic's 'Claude' AI assistant, mentioned as a tool to open up in one window for newsletter help.

  • MailerLite

    Email-marketing platform referenced for automations, templates, and statistics dashboards.

  • Mailchimp

    Email service provider cited in the discussion, formerly used for welcome sequences.

  • ConvertKit

    Email platform that supports visual automations and sequences, recommended for writers.

  • Canva

    Online design tool for creating newsletter graphics.

  • Handmade to 100K

    Newsletter/community featuring work by Tenneil, called 'Handmade to a Hundred Thousand'.

  • Tractor Supply Co.

    Store featured as a 'grandparent registry' for chickens and eggs.

  • The Good Wife (TV series)

    Official streaming/show page for 'The Good Wife', recommended to watch after finishing a newsletter.

  • Writing at the Red House

    Home site for the podcast/brand, including retreats, coaching, and the Red House Writers Collective.

Full Transcript
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Episode Topics

AIauthenticitychicken eggsChristian writeremail automationfaith and writingnewsletter best practicesopen ratesRoger Lippsoulful newslettersTenneil Registertemplateswriter community
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