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Eps: #85 Why Communicators Must Lavishly Serve and Fiercely Protect their Online Audience Every Single Day

Apr 30, 2018 | Audience, Podcast, Social Media

Kathi and Michele talk about your email lists and how to protect them, what to send them, and who to share them with. Michele suggests knowing yourself and knowing your people as two ways to take care of your audience every single day. Knowing what your audience has...

How To Build Your Social Media Audience – Sincerely

Mar 15, 2018 | Audience, Platform, Social Media

People are longing for connection. We live in the most connected time in history, but we have more lonely people than ever before. Sometimes, social media loses the social part, and it becomes just another avenue for marketing. And people sense insincerity and will...

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