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335 Baking Marketing Into Your Book with Michele Cushatt Part 1: Project Proposal and Structure

Feb 13, 2023 | Creativity, Marketing, Overwhelmed, Personal Life, Podcast, Writing

Listen In Are you overwhelmed or feeling lost when it comes to marketing your book? Then this episode is for you. Kathi sits down with Michele Cushatt to discuss the first steps of how to bake marketing into your book. These steps include:• Determining what has worked...

318 10 Mistakes Everyone is Making on their Website: Part 2

Oct 17, 2022 | Audience, Marketing, Podcast, Website

Listen In Do you ever worry about whether your website is full of mistakes? Today, Kathi is back with her web designer, Angela Sue Garvey, to reveal the final five mistakes that too many people are making on their websites.  Angela discusses each of the following...

285 Creative Content – How to Plan Your Content and Make Life Easy

Feb 28, 2022 | Audience, Marketing, Platform, Podcast, Pursuing Your Dreams, Social Media

Listen In What kind of content will help your reader move from where they are to where they want to be? In this final episode in their Creative Content series, Kathi Lipp and digital marketing expert Erin MacPherson are here to help us make a plan to create content to...

284 Creative Content – How to Grow Your Audience While Serving Them at the Same Time

Feb 21, 2022 | Audience, Marketing, Platform, Podcast, Social Media, Writing

Listen In Are you trying to create engaging content? Today, Kathi Lipp is back with Erin MacPherson, an author and marketing strategist, to discuss how to create content that grows your audience but also serves them. In this episode, Kathi and Erin talk about: What...

283 Creative Content – How to Serve (and Grow) Your Audience: Creating Content that Will Engage and Excite Your Audience

Feb 14, 2022 | Audience, Marketing, Podcast, Writing

Listen In Are you creating a book or a program? Do you wonder how you can get someone to buy it? This week, Kathi talks with author and marketing strategist Erin MacPherson about how to define your goals and make a plan to get there. In this podcast you will learn the...
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