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289 What is a Funnel and Why Do I Need One?

Mar 28, 2022 | Audience, Business, Podcast, Social Media, Writing at the Red House

Listen In What is a funnel and when do you need one? Listen in as Kathi talks with her favorite guest, Roger Lipp, about taking your readers and listeners on a journey using these five steps: Build awareness through consistent and quality content. Connect with those...

Eps: #85 Why Communicators Must Lavishly Serve and Fiercely Protect their Online Audience Every Single Day

Apr 30, 2018 | Audience, Podcast, Social Media

Kathi and Michele talk about your email lists and how to protect them, what to send them, and who to share them with. Michele suggests knowing yourself and knowing your people as two ways to take care of your audience every single day. Knowing what your audience has...

#80 Caring for the Creative Soul: Daily Self-Care for every Writer and Speaker

Mar 26, 2018 | Podcast, Recommendations

Kathi and Michele get together to give you practical tips on daily self-care for your creative self. We aren’t talking about getting a massage and lighting some candles here my friends. Speakers and authors have a unique set of circumstances on when, how and...

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