Are you creating a book or a program? Do you wonder how you can get someone to buy it? This week, Kathi talks with author and marketing strategist Erin MacPherson about how to define your goals and make a plan to get there.
In this podcast you will learn the three key aspects of your marketing plan:
- The Scoop: What do you want to accomplish?
- The Target: Who is your audience and what do they need?
- The Goal: How do you want people to respond to your content?
Listen in and transform your wishes and wants into “I will” statements. Kathi and Erin share from experience how to create awareness of your product, engage with your audience, and really begin to nurture those you have been called to serve.
Meet Your Hosts
Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com
Erin MacPherson
Head of content and editorial at DigitalMarketer
Erin MacPherson is the Head of content and editorial at DigitalMarketer. She is also an author whose books include Hot Mama: 12 Secrets to a Sizzling Hot Marriage (which she co-authored with Kathi Lipp), The Christian Mama’s Guide series, and Free to Parent. She has been a featured columnist for numerous websites and publications, including MOPS International and MomSense Magazine. Erin and her husband, Cameron, reside in Austin, Texas, with their three children.
Avoiding Burnout: The Surprising Power of Slowing Down
So, what is a motivated writer to do? My humble suggestion? Plan in writing breaks. Take time to dream and to plan ahead. Just as you allow yourself to tap out a first draft without your editing cap on, give yourself a chance to dream without limits.
It’s true, most of the wisdom you see out there stresses the importance of creating a daily writing habit and planning regular writing retreats in order to tackle those larger projects. Most of us are writing in the margins of life, in the midst of working and running our families. So when, exactly, are we supposed to squeeze in time to dream and plan ahead? There are only so many hours in the day, after all!
Here’s the reality, though: Saying you’re too busy writing to stop and dream is like saying you’re too busy driving to stop for gas. Without a vision of where you want to go and a plan for how you’ll get there, your writing will inevitably hit a dead end. Then you’ll have no choice but to stop — and it won’t be on your terms and it will be far more costly. Ask me how I know…
153 Writing/Speaking Ministry Killers: Behaviors and Attitudes to Avoid As You Seek To Serve Part 2
Welcome back!We...
152 Writing/Speaking Ministry Killers (Behaviors and Attitudes to Avoid As You Seek to Serve) Part 1
Welcome!Kathi and...
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