422 Manuscript to Market: Launching Your Book with Agent Kathleen Kerr
In this episode of the Writing at the Red House podcast, Kathi Lipp is joined by her literary agent and close friend, Kathleen Kerr, as they tackle the ins and outs of launching a book successfully. Kathleen, who has been part of Kathi’s publishing journey, provides valuable insights on the agent’s role in a book’s life cycle, from pre-launch strategizing to sustaining long-term interest and sales.
Listeners will learn:
- The importance of pre-orders and early marketing strategies.
- How to identify and invest in key marketing resources.
- The difference between launch day success and long-term sustainability.
- Practical tips for authors navigating both traditional and self-publishing avenues.
Whether you’re an aspiring author or a seasoned writer, this episode is packed with actionable advice to help you bring your book into the world successfully.
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Meet Your Hosts
Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com
Kathleen Kerr
Literary Agent
Kathleen believes in writers. With long experience in amplifying authors’ messages, she has the passion and expertise to come alongside writers as they hone their ideas and navigate a changing publishing landscape. She’s always on the lookout for the bold voices that are shaping conversations in today’s culture.
Kathleen graduated from Calvin College in Grand Rapids, Michigan, with degrees in French and English. She now lives with her husband, Noah, and their two daughters in Oregon’s Willamette valley. She can usually be found reading, camping, and creating chaos in the kitchen.
Avoiding Burnout: The Surprising Power of Slowing Down
So, what is a motivated writer to do? My humble suggestion? Plan in writing breaks. Take time to dream and to plan ahead. Just as you allow yourself to tap out a first draft without your editing cap on, give yourself a chance to dream without limits.
It’s true, most of the wisdom you see out there stresses the importance of creating a daily writing habit and planning regular writing retreats in order to tackle those larger projects. Most of us are writing in the margins of life, in the midst of working and running our families. So when, exactly, are we supposed to squeeze in time to dream and plan ahead? There are only so many hours in the day, after all!
Here’s the reality, though: Saying you’re too busy writing to stop and dream is like saying you’re too busy driving to stop for gas. Without a vision of where you want to go and a plan for how you’ll get there, your writing will inevitably hit a dead end. Then you’ll have no choice but to stop — and it won’t be on your terms and it will be far more costly. Ask me how I know…
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