435 – Step Into the Spotlight: Using Branding to Connect with Your Readers

by CATeam | Jan 6, 2025 | Audience, Author Tips, Book Launch, Business, Marketing, Podcast, Social Media, Writing, Writing at the Red House

Listen In

In this engaging episode of the Writing at the Red House podcast, Kathi Lipp sits down with Tenneil Register, the brand leader at Writing at the Red House and Clutter Free Academy, to demystify the art of branding for authors. Discover why branding is essential in connecting with your audience and how it goes beyond just having a catchy book title. The discussion covers the basic elements of branding, including crafting a distinctive voice and consistent persona, and the myriad places where your brand needs to shine—from social media bios to your website’s homepage. Tune in for Tenneil’s expert tips on effectively communicating your brand, staying consistent across platforms, and knowing when to DIY or outsource your branding needs.

Red House Writer’s Collective

(The Red House Writer’s Collective is on SALE now through January 10th, 2025! In the episode we say through the 7th, but the correct date is the 10th!)

Kathi’s Favorite Things:

The Collective
Susy Flory
Tonya Kubo
Kathleen Kerr

Links and Resources:

Red House Writer’s Collective

For information about The Collective: email info@WritingAtTheRedHouse.com

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Meet Your Hosts

Kathi Lipp

Author, Speaker, Writing at the Red House Creator and CEO

Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

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Tenneil Register

Tenneil Register can be found creating, repurposing, decorating, gardening and welcoming guests to their reclaimed barn storefront. She and her husband, Cowboy, established rural roots for their blended family of 7 in their DIY ranch home in Iowa. Connect with her on Instagram for practical ideas to reclaim your home or visit R7Reclaimed.com.