Oct 24, 2017 | Speaker Tips
Wow. That’s a story I don’t think I’d tell on myself, I thought after reading a confessional passage from Lysa TerKeurst’s book, Am I Messing Up My Kids? The thought popped into my mind unbidden, but once it was there I had to take time to examine it. Lysa, president...
Oct 19, 2017 | Author Tips, Book Launch
I have a confession. Prior to working in book marketing, I had NEVER pre-ordered a book. Gasp. Sorry to all the authors I loved and followed back then. I didn’t realize the difference it made. Pre-order sales help retailers take notice of your book, signaling them to...
Oct 17, 2017 | Blogging, Marketing, Website
By Laura Christianson I clipped on my lapel mic, pressed “Play” on the digital recorder and took a deep breath. “Welcome to How to Create a Dynamite Website.” I noticed a few stragglers slipping in the door with worried looks on their faces. “What’s wrong?” I queried....
Oct 12, 2017 | Blog, Business, Recommendations
It sounds so simple, doesn’t it? Create a fabulous freebie. When someone gives you their email address, you give them your fabulous freebie. Everyone lives happily ever after. Sadly, there are many ways this process can go south. (I know because I’ve made...
