Know your Target Audience: Why it Matters

As a fledgling speaker, I had much to learn about audience. Not just any audience, MY audience. Who is my target audience? Who are the people that are going to sit in those seats and absorb with keen attention everything I have to say (or write).   And hopefully apply...

Notice the Need With Your Name on It

As Christian writers and speakers, it’s vital that we monitor our motives and notice the need of our audience. We must regularly ask ourselves: Why do I step up to a microphone in front of an audience to deliver a spoken message? Why do I spend hours at the...