How Leverage Helped Me Launch My Podcast

As an avid podcast listener, I always thought it would be kind of fun to start my own show. But, all the what-ifs always kept me from taking the plunge. While attending Leverage, I overheard a conversation with a couple of gals who were in the podcast world, so I...

Know your Target Audience: Why it Matters

As a fledgling speaker, I had much to learn about audience. Not just any audience, MY audience. Who is my target audience? Who are the people that are going to sit in those seats and absorb with keen attention everything I have to say (or write).   And hopefully apply...